The DOI matches its Crossref record; 20 of the 20 references it cites were found in a registry or an index.
The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship
Abstract
How can evolved human nature be leveraged to help eliminate or alleviate environmental problems? The authors examine the evolutionary bases of destructive and ecologically damaging human behavior. They propose that many modern environmental and social problems are caused or exacerbated by five adaptive tendencies rooted in evolutionary history: (1) propensity for self-interest, (2) motivation for relative rather than absolute status, (3) proclivity to unconsciously copy others, (4) predisposition to be shortsighted, and (5) proneness to disregard impalpable concerns. By considering the evolutionary processes that produced these tendencies, the authors present ways that marketers, policy makers, and social entrepreneurs can harness evolved human tendencies to lessen or even eradicate environmental and social problems. From an evolutionary perspective, optimally effective influence strategies must work with humans’ evolved tendencies, rather than ignoring them or working against them.
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Cites
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The Constructive, Destructive, and Reconstructive Power of Social Norms
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Self-citationA Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
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“Although such messages may intuitively seem persuasive, field experiments show that either type of message is no more effective than simply asking people to “Please reuse your towels” (Goldstein, Cialdini, and Griskevicius 2008).”
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How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
White, K., Habib, R., & Hardisty, D. J. (2019) · Journal of Marketing · doi:10.1177/0022242919825649 · Cited by 2,386
van der Linden, S. (2014) · European Journal of Social Psychology · doi:10.1002/ejsp.2008 · Cited by 316
Do natural landscapes reduce future discounting in humans?
van der Wal, A. J., Schade, H. M., Krabbendam, L., & van Vugt, M. (2013) · Proceedings of the Royal Society B: Biological Sciences · doi:10.1098/rspb.2013.2295 · Cited by 124
Self-citationDesigning for action: an evaluation of social recipes in reducing food waste
Lim, V., Funk, M., Marcenaro, L., Regazzoni, C., & Rauterberg, M. (2017) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2016.12.005 · Cited by 69
Tong, X., Yu, H., Han, L., Liu, T., Dong, L., Zisopoulos, F., Steuer, B., & de Jong, M. (2023) · Resources, Conservation and Recycling · doi:10.1016/j.resconrec.2022.106666 · Cited by 44
Metadata
- Authors
- Griskevicius, V., Cantú, S. M., & van Vugt, M.
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 2012-04
- Volume
- 31
- Issue
- 1
- Pages
- 115-128
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2166019457
- Cited by
- 329
- References
- 20
- FWCI
- 49.10
- Type
- journal article
- Language
- en
- Open access
- closed
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- Griskevicius, V., Cantú, S. M., & van Vugt, M. (2012). The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship. Journal of Public Policy & Marketing. https://doi.org/10.1509/jppm.11.040
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
