COVID-19 on TikTok: harnessing an emerging social media platform to convey important public health messages
Open accessAbstract
Objectives: TikTok is a popular social media platform, especially among those who are 13–24 years of age. The purpose of this cross-sectional study was to describe the content of COVID-19 material on TikTok. Methods: A total of 100 videos posted under the hashtag #Coronavirus were included in this study along with all (n=17) posts uploaded by the World Health Organization (WHO). Results: Overall, these videos were viewed 1,194,081,700 times. The most commonly cited topics included anxiety (14.5%) with more than 190.6 million views and quarantine (10.3%) with 106.6 million views. Fewer than 10% of videos mentioned how the virus is transmitted, symptoms, and prevention. WHO videos more often focused on viral transmission and symptoms but covered these topics in fewer than 10% of the videos. Conclusions: Although research suggests that cases of COVID-19 may be less severe in those under 18 years of age, social distancing remains paramount due to the possibility of transmission even in those with minimal or no symptoms. For young adults in particular, the WHO suggests staying connected through social media and making every attempt to stay positive. TikTok has the potential, not only to convey important health information, but to address these aspects of the COVID-19 pandemic as well.
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A large portion of TikTok users are exposed to videos related to mental health.
“A large portion of users are exposed to videos related to mental health [44]”
From Scrolling through adolescence: a systematic review of the impact of TikTok on adolescent mental health (2025) · cites this paper as [44]
The Results report that 14.5% of the sampled COVID-19 TikTok videos featured anxiety and received more than 190 million views. That supports substantial viewing of anxiety-related content, but the paper measures views of a limited video sample, not the proportion of TikTok users exposed to mental-health videos generally. (LLM, conf=0.85)
Experimental — accuracy not yet measuredNearly half of TikTok's most viewed content features mental health hashtags or refers to symptoms of poor mental health.
“with nearly half of the platform’s most viewed content featuring mental health hashtags or referring to symptoms of poor mental health [44].”
From Scrolling through adolescence: a systematic review of the impact of TikTok on adolescent mental health (2025) · cites this paper as [44]
The Results report anxiety in 14.5% of the 117 videos studied, so the paper does address a mental-health-related topic. But the Methods limit the sample to #Coronavirus videos and WHO posts; the paper does not report that nearly half of TikTok’s most-viewed content features mental-health hashtags or symptoms of poor mental health. Page numbers are unavailable in our copy. (LLM, conf=0.88)
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Valerio, L. M. (2023) · Ámbitos Revista Internacional de Comunicación · doi:10.12795/ambitos.2023.i59.08 · Cited by 13 · see citing works
TikTok as a source of information regarding premature ejaculation: a qualitative assessment
Bernstein, A., Zhu, M., Loloi, J., Babar, M., Winokur, N., Wysocki, M., & Cohen, S. D. (2023) · Sexual Medicine · doi:10.1093/sexmed/qfac020 · Cited by 13 · see citing works
Exploring the vaccine conversation on TikTok in Italy: beyond classic vaccine stances
Parisi, L., Mulargia, S., Comunello, F., Bernardini, V., Bussoletti, A., Nisi, C. R., Russo, L., Campagna, I., Lanfranchi, B., Croci, I., et al. (2023) · BMC Public Health · doi:10.1186/s12889-023-15748-y · Cited by 13 · see citing works
Tian, Y. T., Liu, S., & Zhang, D. (2023) · Digital Health · doi:10.1177/20552076231219116 · Cited by 13 · see citing works
Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic
Xiao, Y., & Yu, S. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.887744 · Cited by 13 · see citing works
- Authors
- Basch, C. H., Hillyer, G. C., & Jaime, C.
- Affiliations
- William Paterson University (US)
- Columbia University (US)
- Corresponding author
- Basch, Corey H.
- Venue
- International Journal of Adolescent Medicine and Health
- Publisher
- Walter de Gruyter GmbH
- Published
- 2020-08-11
- Volume
- 34
- Issue
- 5
- Pages
- 367-369
- ISSN
- 0334-0139 (ISSN-L)
- 2191-0278
- OpenAlex
- W3047638643
- Cited by
- 244
- References
- 4
- Citations by year
- 2026: 22 · 2025: 32 · 2024: 49 · 2023: 47 · 2022: 50 · 2021: 36 · 2020: 8
- FWCI
- 19.50
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- International Journal of Adolescent Medicine and Health (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Health › Social Media in Health Education
- Social Sciences › Communication › Communication and COVID-19 Impact
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Keywords
- COVID-19 pandemic, TikTok, social media, public health communication, health communication, young adults, anxiety, quarantine, World Health Organization, virus transmission, social distancing, social media health information
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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