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Measuring User Influence in Twitter: The Million Follower Fallacy
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Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links determine the flow of information and hence indicate a user's influence on others — a concept that is crucial in sociology and viral marketing. In this paper, using a large amount of data collected from Twitter, we present an in-depth comparison of three measures of influence: indegree, retweets, and mentions. Based on these measures, we investigate the dynamics of user influence across topics and time. We make several interesting observations. First, popular users who have high indegree are not necessarily influential in terms of spawning retweets or mentions. Second, most influential users can hold significant influence over a variety of topics. Third, influence is not gained spontaneously or accidentally, but through concerted effort such as limiting tweets to a single topic. We believe that these findings provide new insights for viral marketing and suggest that topological measures such as indegree alone reveals very little about the influence of a user.
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“artificially inflating the number of followers can also be finalized to make an account more trustworthy and influential, in order to stand from the crowd and to attract other genuine followers [5].”
From Fame for sale: Efficient detection of fake Twitter followers (2015) · cites this paper as [5]
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“Linking biases impact the study of, e.g., social networks structure and evolution, social influence, and information diffusion phenomena”
From Social Data: Biases, Methodological Pitfalls, and Ethical Boundaries (2019) · cites this paper as Cha et al., 2010
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“Different graph construction methods can lead to different structural graph properties in the various kinds of networks that can be constructed from social data”
From Social Data: Biases, Methodological Pitfalls, and Ethical Boundaries (2019) · cites this paper as Cha et al., 2010
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How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
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BackgroundImagining Twitter as an Imagined Community
Gruzd, A. A., Wellman, B., & Takhteyev, Y. (2011) · American Behavioral Scientist · doi:10.1177/0002764211409378 · Cited by 677
“…has been shown that strict counting of followers by itself is not a good indicator of user’s influence on others in terms of engaging the audience (Cha, Haddadi, Benevenuto, & Gummadi, 2010), we decided to use retweeting behavior as an indicator of influence in this community and count how many…”
MethodMagno, G., Rodrigues, T., & Almeida, V. A. F. (2010) · Cited by 649
Predicting Stock Market Indicators Through Twitter “I hope it is not as bad as I fear”
Zhang, X., Fuehres, H., & Gloor, P. A. (2011) · Procedia - Social and Behavioral Sciences · doi:10.1016/j.sbspro.2011.10.562 · Cited by 643
Modeling Users' Activity on Twitter Networks: Validation of Dunbar's Number
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“Previous studies have mostly focused on the network induced by this follower-friend relationship [15], [18–20].”
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Romero, D. M., Galuba, W., Asur, S., & Huberman, B. A. (2011) · Lecture notes in computer science · doi:10.1007/978-3-642-23808-6_2 · Cited by 606
Measuring social media influencer index- insights from facebook, Twitter and Instagram
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“Prior work has revealed differential user influence across the three addressivity markers (Cha et al. 2010); hence, these queries sought to locate and compare prominent individuals across the RT, via, and @ signs.”
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“[5] show that popular users who have high indegree are not necessarily influential in terms of retweets or mentions, and that influence is gained through concerted effort such as limiting tweets to a single topic.”
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González-Bailón, S., Borge-Holthoefer, J., Rivero, A., & Moreno, Y. (2011) · Scientific Reports · doi:10.1038/srep00197 · Cited by 571
“ty has as cascade generators – or as the ‘percolating cluster’ (16) – derives from their location at the core of the network; this suggests that, contrary to what has been argued in previous research (4), centrality in the network of followers is still a meaningful measure of influence in online networks – at least in…”
ResultModeling Information Diffusion in Implicit Networks
Yang, J., & Leskovec, J. (2010) · Proceedings · doi:10.1109/icdm.2010.22 · Cited by 563
“Even though the diffusion of information has been an active research area recently [7], [12], [26], [28], modeling the diffusion in social networks has proven to be a challenging task.”
BackgroundTweets and Trades: the Information Content of Stock Microblogs
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Network analysis reveals open forums and echo chambers in social media discussions of climate change
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MethodCheng, J., Adamic, L., Dow, P. A., Kleinberg, J. M., & Leskovec, J. (2014) · International World Wide Web Conference (WWW) · doi:10.1145/2566486.2567997 · Cited by 547
“Still, [8] found that various measures of a user’s popularity are not very correlated with his or her influence.”
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Information diffusion and external influence in networks
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“Incorporating our model into methods for identifying “influencers” in networks [18, 5, 9] might be fruitful.”
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“As to the study of influence within Twitter, Cha et al. [3] performed a comparison of three different measures of influence - indegree, retweets, and user mentions.”
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“This sample is large enough to provide variety but small enough to conduct meaningful qualitative analysis and is in line with past studies (e.g., Cha & Gummadi, 2010; Wu et al., 2011).”
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Mining Brand Perceptions from Twitter Social Networks
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BackgroundLearning about Social Learning in MOOCs: From Statistical Analysis to Generative Model
Brinton, C. G., Chiang, M., Jain, S., Lam, H., Liu, Z., & Wong, F. M. F. (2014) · IEEE Transactions on Learning Technologies · doi:10.1109/tlt.2014.2337900 · Cited by 271
“Categories and Subject Descriptors G.1.6 [Mathematics of Computing]: Least squares methods; I.2.6 [Computing Methodologies]: Concept Learning”
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Assessing the bias in samples of large online networks
González-Bailón, S., Wang, N., Rivero, A., Borge-Holthoefer, J., & Moreno, Y. (2014) · Social Networks · doi:10.1016/j.socnet.2014.01.004 · Cited by 238
“In addition, these studies focus on different layers of their ata depending on the information domain that is relevant to heir research question; for instance, some focus on the subset of essages about trending topics (Cha et al., 2010), others analyse ontent related to commercial products (Jansen et al.”
BackgroundResultInfluentialDiffusion of Lexical Change in Social Media
Eisenstein, J., O'Connor, B., Smith, N. A., & Xing, E. P. (2014) · PLoS ONE · doi:10.1371/journal.pone.0113114 · Cited by 296
“Such work has generally focused on tracking the spread of discrete behaviors, such as using a piece of software [16], reposting duplicate or nearduplicate content [10,20,21], voting in political elections [17], or”
BackgroundDengue surveillance based on a computational model of spatio-temporal locality of Twitter
Gomide, J., Veloso, A., Meira, W., Almeida, V. A. F., Benevenuto, F., Ferraz, F., & Teixeira, M. M. (2011) · ACM Web Science Conference (WebSci) · doi:10.1145/2527031.2527049 · Cited by 243
“The first set of tweets was obtained from a previous measurement study that collected the complete history of tweets posted by all users as of July 2009 [6].”
MethodSelf-citationDo CSR Messages Resonate? Examining Public Reactions to Firms’ CSR Efforts on Social Media
Saxton, G. D., Gomez, L., Ngoh, Z., Lin, Y.-P., & Dietrich, S. (2017) · Journal of Business Ethics · doi:10.1007/s10551-017-3464-z · Cited by 250
“…general approval of the message and commenting on and replying to messages reflects dialogic engagement and the ability to generate conversation (Cha et al. 2010; Saxton and Waters 2014), these two actions are more ‘‘personal,’’ as the reactions do not substantially widen the message…”
Detecting misinformation in online social networks using cognitive psychology
Kumar, K. P. K., & Geethakumari, G. (2014) · Human-centric Computing and Information Sciences · doi:10.1186/s13673-014-0014-x · Cited by 242
Die Free or Live Hard? Empirical Evaluation and New Design for Fighting Evolving Twitter Spammers
Yang, C., Harkreader, R. C., & Gu, G. (2011) · Lecture Notes in Computer Science · doi:10.1007/978-3-642-23644-0_17 · Cited by 235
An evolutionary algorithm approach to link prediction in dynamic social networks
Bliss, C. A., Frank, M. R., Danforth, C. M., & Dodds, P. S. (2014) · Journal of Computational Science · doi:10.1016/j.jocs.2014.01.003 · Cited by 239
“This index was previously used to establish equal amplitude groups in plant sociology based on the similarity of species [16].”
MethodSymeonidis, S., Effrosynidis, D., & Arampatzis, A. (2018) · Expert systems with applications · doi:10.1016/j.eswa.2018.06.022 · Cited by 214
Bae, Y., & Lee, H. (2012) · J. Assoc. Inf. Sci. Technol. · doi:10.1002/asi.22768 · Cited by 224
Characterizing and Detecting Hateful Users on Twitter
Ribeiro, M. H., Calais, P., Santos, Y., Almeida, V. A. F., & Meira, W. (2018) · Proceedings of the International AAAI Conference on Web and Social Media · doi:10.1609/icwsm.v12i1.15057 · Cited by 260
“Previous work suggests that retweets are better than followers to judge users’ influence (Cha et al. 2010).”
BackgroundRanking in evolving complex networks
Liao, H., Mariani, M. S., Medo, M., Zhang, Y., & Zhou, M.-Y. (2017) · Physics Reports · doi:10.1016/j.physrep.2017.05.001 · Cited by 239
Liu, S., Jiang, C., Lin, Z., Ding, Y., Duan, R. X., & Xu, Z. (2015) · Information Sciences · doi:10.1016/j.ins.2015.01.034 · Cited by 221
“[8] p p Network theory Dynamics of user influence across topics and time Wu and Hofman [40] p p Network theory Classifying users using Twitter lists into ‘‘elite’’ and ‘‘ordinary’’ users Paul et al.”
BackgroundMethodSocial Clicks: What and Who Gets Read on Twitter?
Gabielkov, M., Ramachandran, A., Chaintreau, A., & Legout, A. (2016) · Measurement and Modeling of Computer Systems · doi:10.1145/2896377.2901462 · Cited by 320
“…exposure benefits from a set of information intermediaries [29, 20], proposed multiple metrics to quantify influence on social media like Twitter [4, 3], proposed models to predict its long term effect [14, 16], and designed algorithms to leverage inherent influence to maximize the success of…”
Poell, T., & Borra, E. (2011) · Journalism · doi:10.1177/1464884911431533 · Cited by 234
Ranking in evolving complex networks
Liao, H., Mariani, M. S., Medo, M., Zhang, Y., & Zhou, M. (2017) · reroDoc Digital Library · Cited by 221
A review on social spam detection: Challenges, open issues, and future directions
Rao, S., Verma, A. K., & Bhatia, T. (2021) · Expert Systems with Applications · doi:10.1016/j.eswa.2021.115742 · Cited by 237
Yang, L., Sun, T., Zhang, M., & Mei, Q. (2012) · International World Wide Web Conference (WWW) · doi:10.1145/2187836.2187872 · Cited by 211
“Indeed, it has been proved in literature that while the number of followers sheerly represents a user’s popularity, the following relationship reveals little about the social influence of a user [4].”
BackgroundInfluentialAnalyzing and predicting viral tweets
Jenders, M., Kasneci, G., & Naumann, F. (2013) · International World Wide Web Conference (WWW) · doi:10.1145/2487788.2488017 · Cited by 206
“Another work analyzes the influence of users by measuring three different parameters: the number of followers, the number of retweets, and the number of mentions [5].”
BackgroundThe bursty dynamics of the Twitter information network
Myers, S. A., & Leskovec, J. (2014) · International World Wide Web Conference (WWW) · doi:10.1145/2566486.2568043 · Cited by 206
“Many works have focused on the different factors that affect the spread of information, including the network structure [16, 27, 31], influence between members of the social network [4, 5, 7], out-ofnetwork influences such as other forms of media [9, 26], competing pieces of information [15, 25], and the nature of the…”
BackgroundUnderstanding latent interactions in online social networks
Jiang, J., Wilson, C., Wang, X., Huang, P., Sha, W., Dai, Y., & Zhao, B. Y. (2010) · ACM Internet Measurement Conference (IMC) · doi:10.1145/1879141.1879190 · Cited by 205
“Our Renren dataset is larger than most previously studied OSN datasets, the exceptions being recent measurements of the Twitter network [Cha et al. 2010; Kwak et al. 2010].”
MethodResultInfluentialSocial influence modeling using information theory in mobile social networks
Peng, S., Yang, A., Cao, L., Yu, S., & Xie, D. (2017) · Information Sciences · doi:10.1016/j.ins.2016.08.023 · Cited by 200
Predicting Information Spreading in Twitter
Zaman, T. R., Herbrich, R., Gael, J. V., & Stern, D. (2010) · Cited by 203
Social Media Impact on Holiday Travel Planning
Fotis, J., Buhalis, D., & Rossides, N. (2011) · International Journal of Online Marketing · doi:10.4018/ijom.2011100101 · Cited by 203
Understanding the influence of all nodes in a network
Lawyer, G. (2015) · Scientific Reports · doi:10.1038/srep08665 · Cited by 214
“No comparison is made to pagerank because its rankings are highly dependent on the damping factor, including frequent rank reversals after small changes [15, 16], and as it is also unstable in the face of small pertubations in network topology [17].”
Twitter sentiment analysis: Capturing sentiment from integrated resort tweets
Philander, K. S., & Zhong, Y. (2016) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2016.02.001 · Cited by 219
Identifying Infection Sources and Regions in Large Networks
Luo, W., Tay, W. P., & Leng, M. (2013) · IEEE Transactions on Signal Processing · doi:10.1109/tsp.2013.2256902 · Cited by 200
“A modern social network like Twitter have millions of active users [1].”
Background
Metadata
- Authors
- Cha, M., Haddadi, H., Benevenuto, F., & Gummadi, K.
- Affiliations
- Max Planck Society (DE)
- University of London (GB)
- Venue
- Proceedings of the International AAAI Conference on Web and Social Media
- Published
- 2010-05-16
- Volume
- 4
- Issue
- 1
- Pages
- 10-17
- ISSN
- 2162-3449 (ISSN-L)
- 2334-0770
- OpenAlex
- W1814023381
- Semantic Scholar
- 1ad8410d0ded269af4a0116d8b38842a7549f0ae
- Cited by
- 3,022
- References
- 21
- Citations by year
- 2026: 44 · 2025: 74 · 2024: 61 · 2023: 83 · 2022: 130 · 2021: 212 · 2020: 184 · 2019: 198 · 2018: 257 · 2017: 266 · 2016: 253 · 2015: 287 · 2014: 329 · 2013: 310 · 2012: 193
- FWCI
- 142.70
- Type
- conference paper
- Language
- en
- Open access
- diamond
- doi.org
- Locations
- Proceedings of the International AAAI Conference on Web and Social Media (publishedVersion)
- AAAI Publications (The Association for the Advancement of Artificial Intelligence (AAAI)) (submittedVersion)
- Max Planck Digital Library (submittedVersion)
- MPG.PuRe (Max Planck Society) (submittedVersion)
- Topics
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Keywords
- user influence, Twitter, influence measures, in-degree, retweets, mentions, directed links, viral marketing, information flow, topic dynamics, influential users
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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