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SOCIAL VALIDITY: THE CASE FOR SUBJECTIVE MEASUREMENT or HOW APPLIED BEHAVIOR ANALYSIS IS FINDING ITS HEART 1

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Wolf, Montrose M.·1978·Journal of Applied Behavior Analysis

DOI 10.1901/jaba.1978.11-203PMC PMC1311293

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Abstract

I apologize, but I must begin making my case for subjective measurement by recounting to you my own experiences with it over the past few years.Almost a decade ago, when the field of applied behavior analysis was beginning to expand so rapidly, we were faced with the task of putting together the Journal of Applied Be- havior Analysis.For a period of several months Garth Hopkins, who was our managing editor, presented us with a series of unexpected deci- sions to make; like: What color should the paper be?And did we need a paper that would hold together for two thousand years or were we willing to live with a shelf-life of only a thousand years?And so on.Just a couple of days before we were sched- uled to go to press with our very first issue, Garth called with one more question."What is the purpose of the Journal of Applied Behavior Analysis?", he asked.He said we needed to put a description of the purpose on the inside front cover, as one finds in other journals.He needed an answer almost immediately.

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Authors: Wolf, M. M.
Affiliations: University of Kansas (US)
Corresponding author: Wolf, Montrose M.
Venue: Journal of Applied Behavior Analysis
Publisher: Wiley
Published: 1978-06
Volume: 11
Issue: 2
Pages: 203-214
ISSN: 0021-8855 (ISSN-L)
1938-3703
DOI: 10.1901/jaba.1978.11-203
PMC: PMC1311293
OpenAlex: W2020279449
Cited by: 3,176
References: 23
Citations by year: 2026: 135 · 2025: 130 · 2024: 130 · 2023: 165 · 2022: 147 · 2021: 149 · 2020: 114 · 2019: 123 · 2018: 94 · 2017: 94 · 2016: 82 · 2015: 95 · 2014: 93 · 2013: 77 · 2012: 80
FWCI: 64.92
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: onlinelibrary.wiley.com/termsAndConditions#vor (vor, 12690 d)
Locations: Journal of Applied Behavior Analysis (publishedVersion)
Europe PMC (PubMed Central) (publishedVersion)
PubMed Central (publishedVersion)
PubMed (publishedVersion)
Topics: Social Sciences › Psychology › Developmental and Educational Psychology › Behavioral and Psychological Studies
Social Sciences › Psychology › Experimental and Cognitive Psychology › Psychology Research and Bibliometrics
Social Sciences › Library and Information Sciences › Publishing and Scholarly Communication
Keywords: social validity, subjective indicators, applied behavior analysis

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SOCIAL VALIDITY: THE CASE FOR SUBJECTIVE MEASUREMENT or HOW APPLIED BEHAVIOR ANALYSIS IS FINDING ITS HEART 1

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