Cited by 107Business Strategies and InnovationDigital Platforms and EconomicsTransportation and Mobility Innovations

The Google Car: Driving Toward A Better Future?

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Poczter, Sharon L., Jankovic, Luka M.·2013·Journal of Business Case Studies (JBCS)

Abstract

Googles dramatic ascent and subsequent domination in the past fifteen years of the technology and information industries has financially enabled Google to explore seemingly unrelated projects ranging from Google Mail to the Google Car. In particular, Google has invested a significant amount of resources in the Google Car, an integrated system that allows for the driverless operation of a vehicle. While initial reports indicate that the Google Car driverless automobile will be more safe and efficient than current vehicles, the Google Car is not without its critics. In particular, the existential threat that the car presents to several large industries, including the insurance, health care and construction industries, creates an additional challenge to the success of the Google Car well beyond the standard competitive threats from other established car manufacturers in the automobile industry, which begs the question, Can the Google Car be successful? With so many challenges above and beyond the competitive forces typically threatening long-term profitability, will the Google Car be able to create and sustain a competitive advantage for Google in the driverless car space?

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  1. Guizzo, E. (2011). How Google's self-driving car works. IEEE Spectrum. Retrieved from http://spectrum.ieee.org/automaton/robotics/artificial-intelligence/how-google-self-driving-car-works

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Authors
Poczter, S. L., & Jankovic, L. M.
Affiliations
Cornell University (US)
Venue
Journal of Business Case Studies (JBCS)
Published
2013-12-31
Volume
10
Issue
1
Pages
7
ISSN
  • 1555-3353 (ISSN-L)
  • 2157-8826
OpenAlex
W2177814138
Cited by
106
References
4
Citations by year
2025: 4 · 2024: 7 · 2023: 10 · 2022: 11 · 2021: 11 · 2020: 17 · 2019: 18 · 2018: 11 · 2017: 10 · 2016: 5 · 2015: 2
FWCI
6.92
Type
journal article
Language
en
Open access
Licence
cc-by
Locations
Journal of Business Case Studies (JBCS) (publishedVersion, cc-by)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
  • Physical Sciences › Engineering › Automotive Engineering › Transportation and Mobility Innovations
Keywords
autonomous vehicles, competitive advantage, existential risk, automotive industry, insurance industry, health sector, construction industry, Google, business strategy, disruptive innovation

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