PreprintCited by 1,350Creativity in Education and NeuroscienceEthics and Social Impacts of AIArtificial Intelligence in Games

The DOI matches its Crossref record; 56 of the 56 references it cites were found in a registry or an index; 4 of the 9 sources its claims cite were checked for support.

Generative artificial intelligence enhances creativity but reduces the diversity of novel content

Open access
Doshi, Anil, Hauser, Oliver·2023·Science Advances

Abstract

Creativity is core to being human. Generative artificial intelligence (GenAI) holds promise for humans to be more creative by offering new ideas, or less creative by anchoring on GenAI ideas. We study the causal impact of GenAI on the production of a creative output in an online experimental study where some writers are could obtain ideas for a story from a GenAI platform. Access to GenAI ideas causes an increase in the writer’s creativity with stories being evaluated as better written and more enjoyable, especially among less creative writers. However, GenAI-enabled stories are more similar to each other than stories by humans alone. Our results have implications for researchers, policy-makers and practitioners interested in bolstering creativity, but point to potential downstream consequences from over-reliance.

Overview

AI snapshot

Written from the paper’s full text.

TL;DR

In a preregistered online experiment, writers given generative AI story ideas produced stories rated as more creative, better written, and more enjoyable, especially less inherently creative writers. However, AI-assisted stories were more similar to one another and to the AI ideas, suggesting individual gains at the cost of collective novelty.

Key findings

  • Access to generative AI increased third-party evaluator ratings of novelty and usefulness: one AI idea raised novelty by 5.4% (b = 0.207, P = 0.021) and usefulness by 3.7% (b = 0.185, P = 0.039); five AI ideas raised novelty by 8.1% (b = 0.311, P < 0.001) and usefulness by 9.0% (b = 0.453, P < 0.001) versus Human-only.
  • Benefits were concentrated among less inherently creative writers: low-DAT writers with five AI ideas improved novelty by 10.7%, usefulness by 11.5%, how well written by up to 26.6%, enjoyment by up to 22.6%, and boringness decreased by up to 15.2%; high-DAT writers saw little effect.
  • AI-assisted stories were more similar to other stories in the same condition (one idea: b = 0.871, P < 0.001; five ideas: b = 0.718, P = 0.003) and more similar to the AI ideas (5.2% and 5.0% increases, respectively).
  • Writers’ self-assessments showed no statistically significant differences in novelty or usefulness across conditions; evaluators imposed an ownership penalty of at least 25% on writers who received AI ideas.

Methods

  • Preregistered two-phase online experiment: N = 293 writers on Prolific were randomized to Human-only, Human with one GenAI idea, or Human with five GenAI ideas; they wrote an eight-sentence story for a teenage/young adult audience, with GPT-4 providing three-sentence story ideas in AI conditions.
  • Writers completed the divergent association task (DAT) before writing; DAT mean was 77.24, SD = 6.48, computed for 291 of 293 writers.
  • N = 600 separate evaluators rated six randomly assigned stories each, yielding 3,519 evaluations; outcomes were analyzed with OLS regressions using robust standard errors, clustered at evaluator level for evaluator outcomes, plus cosine similarity of OpenAI embeddings.

Limitations

  • The paper states the creative task was constrained in length (eight sentences), medium (writing), and output type (short story), with no interactiveness with the LLM or variation in prompts, limiting generalizability.
  • The paper states the sample was relatively “typical” study participants, not professional writers or unusually creative individuals, and that the usefulness construct was adapted to this context.
  • Evident from the text: writers could opt into receiving AI ideas rather than being forced to use them, though the authors argue intention-to-treat analysis and high uptake (88.4%) support causal interpretation; no financial incentives for creativity were introduced.

Model-written summary. Check it against the paper before relying on it.

Integrity signals

Registry

Crossref · 10.2139/ssrn.4535536

Cites

56 of 56 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Verification

Claims the paper makes

4 of 9 cited sources checked · 3 supported · 0 flagged · accuracy not yet measured

Show all 52 claims

  • Probably not a substantial claim. 35
  • It may state two separate claims as one. 23
  • The quote only partly states this claim. 1
48 of 48
  • The paper relies on this without support.

    Writers in the Human-only condition did not use generative AI.

    “In our Human-only baseline condition, writers were assigned the task with no mention of or access to generative AI.”
  • The paper relies on this without support.

    GPT-4 is representative of generative AI more broadly.

    “we gave writers the option to call upon a generative AI platform (OpenAI’s GPT-4 LLM) to provide a three-sentence starting idea to inspire their own story writing.”
  • The paper relies on this without support.

    Collective novelty is valuable.

    “These results point to an increase in individual creativity at the risk of losing collective novelty.”
  • The paper relies on this without support.

    Allowing writers to opt into receiving generative AI ideas ensures that writers are invested in and receptive to what generative AI produces.

    “We do this to ensure that writers are invested in, and receptive to, what generative AI produces.”
  • The paper relies on this without support.

    Evaluators in the evaluator study represent “regular” readers.

    “Participants were not selected on the basis of prior experience in the publishing industry, but represent “regular” readers.”
5 of 5

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Citations

Cites

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Show all 42 references

Research works printed but not linked: 18

  1. W Kenower, 2020, The Cold Open: Facing the Blank Page. Writer's Diget
  2. K Girotra, 2023, Ideas are Dimes a Dozen: Large Language Models for Idea Generation in Innovation
  3. If a human creator (author) uses AI in part of the writing of a story, the AI-generated content should be accessible alongside the final story
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  18. + '##"'& ; #)(#!'"&), Writer study screenshots Condition: Human only Condition: Human with 1 AI idea (before story has been generated) Condition: Human with 1 AI idea (after story has been generated) Condition: Human with 5 AI ideas (before story has been generated) Condition: Human with 5 AI ideas (after story has been generated) Only shown in condition: Human only Only shown in condition: Human only and answered "yes" on previous page Only shown in condition: Human with 1 AI idea Only shown in condition: Human with 5 AI ideas (before rating any story) Only shown in condition: Human with 5 AI ideas (after rating a story) Section 6. Evaluator study screenshot Example of a story from the Human Only condition: the writer said they did not use an outside AI tool Example of a story from the Human Only condition: the writer said they did use an outside AI tool Example of a story from the Human with 1 or 5 AI idea(s) condition but the author did not access the GenAI idea Example of a story from the Human

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Metadata

Authors
Doshi, A., & Hauser, O.
Affiliations
  • University College London (GB)
  • University of Exeter (GB)
Corresponding author
  • Doshi, Anil
  • Hauser, Oliver
Venue
Science Advances
Publisher
Elsevier BV
Published
2023
Volume
10
Issue
28
Pages
eadn5290-eadn5290
ISSN
2375-2548 (ISSN-L)
OpenAlex
W4400578758
Cited by
1,350
References
42
Citations by year
2026: 843 · 2025: 409 · 2024: 90 · 2023: 8
FWCI
377.46
Type
journal article
Language
en
Open access
Licence
cc-by
Locations
  • Science Advances (publishedVersion, cc-by)
  • SSRN Electronic Journal (submittedVersion)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • arXiv (Cornell University) (submittedVersion, cc-by-nc-nd)
  • UCL Discovery (University College London) (submittedVersion, cc-by)
  • Figshare (submittedVersion, cc-by)
  • Open Research Exeter (University of Exeter) (submittedVersion, cc-by)
  • arXiv (Cornell University)
Funders
  • Harvard Business School
  • University of Exeter
  • University of Oxford
Topics
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Creativity in Education and Neuroscience
  • Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
  • Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence in Games
Keywords
generative AI, large language models, creativity, short stories, story ideas, individual creativity, novelty, social dilemmas
MeSH terms
Artificial Intelligence, Creativity, Humans, Language, Writing

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