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Cited by 513

The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.

Why Break the Habit of a Lifetime? Rethinking the Roles of Intention, Habit, and Emotion in Continuing Information Technology use1

de Guinea, Ana Ortiz, Markus, M. Lynne·2009·MIS Quarterly
DOI 10.2307/20650303
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Abstract

One of the most welcome recent developments in Information Systems scholarship has been the growing interest in individuals’ continuing use of information technology well after initial adoption, known in the literature as IT usage, IT continuance, and post-adoptive IT usage. In this essay, we explore the theoretical underpinnings of IS research on continuing IT use. Although the IS literature on continuing IT use emphasizes the role of habitual behavior that does not require conscious behavioral intention, it does so in a way that largely remains faithful to the theoretical tradition of planned behavior and reasoned action. However, a close reading of reference literatures on automatic behavior (behavior that is not consciously controlled) and the influences of emotion on behavior suggests that planned behavior and reasoned action may not provide the best theoretical foundation for the study of continuing IT use. As a result, we call for empirical research that directly compares and contrasts the consensus theory of continuing IT use with rival theories that place much greater emphasis on unplanned and unreasoned action.

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Metadata

Authors
de Guinea, A. O., & Markus, M. L.
Venue
MIS Quarterly
Publisher
MIS Quarterly
Published
2009-09-01
Volume
33
Issue
3
Pages
433-444
ISSN
  • 0276-7783 (ISSN-L)
  • 2162-9730
DOI
10.2307/20650303
OpenAlex
W4251458279
Cited by
513
References
13
FWCI
41.12
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Why Break the Habit of a Lifetime? Rethinking the Roles of Intention, Habit, and Emotion in Continuing Information Technology use1. https://app.cochat.ai/papers/10.2307/20650303
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de Guinea, A. O., & Markus, M. L. (2009). Why Break the Habit of a Lifetime? Rethinking the Roles of Intention, Habit, and Emotion in Continuing Information Technology use1. MIS Quarterly. https://doi.org/10.2307/20650303

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