Mental contamination and mental correction: Unwanted influences on judgments and evaluations.
Abstract
We define mental contamination as the process whereby a person has an unwanted response because of mental processing that is unconscious or uncontrollable. This type of bias is distinguishable from the failure to know or apply normative rules of inference and can be further divided into the unwanted consequences of automatic processing and source confusion, which is the confusion of 2 or more causes of a response. Mental contamination is difficult to avoid because it results from both fundamental properties of human cognition (e.g., a lack of awareness of mental processes) and faulty lay beliefs about the mind (e.g., incorrect theories about mental biases). People's lay beliefs determine the steps they take (or fail to take) to correct their judgments and thus are an important but neglected source of biased responses. Strategies for avoiding contamination, such as controlling one's exposure to biasing information, are discussed.
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The extent to which people have introspective access to psychological processes has been disputed.
“the extent to which people have introspective access to psychological processes has been disputed”
From Unawareness of Attitudes, Their Environmental Causes, and Their Behavioral Effects (2025) · cites this paper as Wilson & Brekke 1994
The cognitive processes that engender psychological biases are thought to be nonconscious and inaccessible to introspection.
“The cognitive processes that engender psychological biases are thought to be nonconscious and, as such, inaccessible to introspection (Wilson & Brekke, 1994; Wilson et al., 2002).”
From Everyone I Don’t Like Is Biased: Affective Evaluations and the Bias Blind Spot (2026) · cites this paper as Wilson & Brekke, 1994
The cognitive processes that produce many psychological biases are inaccessible to introspection.
“Given that the cognitive processes that produce many psychological biases are inaccessible to introspection (Wilson & Brekke, 1994; Wilson et al., 2002)”
From Everyone I Don’t Like Is Biased: Affective Evaluations and the Bias Blind Spot (2026) · cites this paper as Wilson & Brekke, 1994
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When Warning Succeeds: The Effect of Warning on Success in Ignoring Invalid Information
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The halo effect revisited: Forewarned is not forearmed
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Self-citationThe Direct and Indirect Effects of Inadmissible Evidence1
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The Impact of A Discredited Key Witness
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Response availability and the apparent spontaneity of numerical choices.
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Authoritarianism, Pretrial Publicity, and Awareness of Bias in Simulated Jurors
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Public Perceptions of Subliminal Advertising
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Forewarning of content and involvement: Consequences for persuasion and resistance to persuasion
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A framework for thinking intentionally about unintended thoughts.
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Effects of knowledge about remote social events on prosocial behavior, social conception, and mood.
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Recent perspectives on unconscious processing: Still no marketing applications
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Biases In Trials Involving Defendants Charged With Multiple Offenses1
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Social inference processes in juror judgments of multiple-offense trials.
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When crimes are joined at trial.
Greene, E., & Loftus, E. F. (1985) · Law and Human Behavior · doi:10.1007/bf01067051 · Cited by 39 · see citing works
Social foundations of mental control
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Subliminal auditory messages: An evaluation
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Increasing consensus in trait judgments through outcome dependency
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A Comparison of Verdicts Obtained in Severed and Joined Criminal Trials1
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Self-inference processes in emotion.
Olson, J. M., Zanna, M. P., & Herman, C. P. (2013) · doi:10.4324/9780203762950-5 · Cited by 20 · see citing works
Acting on Ideas: Appropriation to One's Self
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When Instructions to Forget Become Instructions to Remember
Golding, J. M., & Hauselt, J. (1994) · Personality and Social Psychology Bulletin · doi:10.1177/0146167294202005 · Cited by 17 · see citing works
The Effects of Discredited Eyewitness Testimony: A Meta-Analysis
Whitley, B. E. (1987) · The Journal of Social Psychology · doi:10.1080/00224545.1987.9713681 · Cited by 12 · see citing works
Unconscious sources of subjectivity and suffering: Is consciousness the solution?
Higgins, E., & Bargh, J. A. (1992) · Cited by 9 · see citing works
Making your choices count : economic principles for everyday decisions
Morgan, J. N., & Duncan, G. J. (1982) · University of Michigan Press eBooks · Cited by 9 · see citing works
Discussion: Stich and Nisbett on Justifying Inference Rules
Conee, E., & Feldman, R. (1983) · Philosophy of Science · doi:10.1086/289115 · Cited by 5 · see citing works
Flagged first, then by citations
3 of the 171 references couldn’t be matched to a known paper.
Cited by
Sorted by citations
Individual differences in reasoning: Implications for the rationality debate?
Stanovich, K., & West, R. (2000) · Behavioral and Brain Sciences · doi:10.1017/s0140525x00003435 · Cited by 2,987 · see citing works
Heuristics and Biases: The Psychology of Intuitive Judgment
Bottom, W. P., Gilovich, T., Griffin, D. W., & Kahneman, D. (2002) · Academy of Management Review · doi:10.2307/20159081 · Cited by 3,923 · see citing works
Misinformation and Its Correction: Continued Influence and Successful Debiasing
Lewandowsky, S., Ecker, U. K. H., Seifert, C. M., Schwarz, N., & Cook, J. (2012) · Psychological Science in the Public Interest · doi:10.1177/1529100612451018 · Cited by 2,920 · see citing works
“Warnings seem to be more effective when they are administered before the misinformation is encoded rather than after (Chambers & Zaragoza, 2001; Ecker et al., 2010; Schul, 1993).”
Lerner, J. S., Li, Y., Valdesolo, P., & Kassam, K. S. (2015) · Annual Review of Psychology · doi:10.1146/annurev-psych-010213-115043 · Cited by 2,913 · see citing works
Ironic processes of mental control.
Wegner, D. M. (1994) · Psychological Review · doi:10.1037//0033-295x.101.1.34 · Cited by 2,609 · see citing works
Cacioppo, J. T., Petty, R. E., Feinstein, J. A., & Jarvis, W. B. G. (1996) · Psychological Bulletin · doi:10.1037/0033-2909.119.2.197 · Cited by 2,517 · see citing works
Accounting for the effects of accountability.
Lerner, J. S., & Tetlock, P. E. (1999) · Psychological Bulletin · doi:10.1037/0033-2909.125.2.255 · Cited by 2,383 · see citing works
“…only reduces strategy-based errors (i.e., errors resulting from insufficient effort, Arkes, 1991), it also reduces certain association-based errors (i.e., errors resulting from associations within semantic memory, Arkes, 1991; see also source-confusion errors, Wilson & Brekke, 1996).”
BackgroundResultSlovic, P., Finucane, M., Peters, E., & MacGregor, D. G. (2002) · Heuristics and Biases · doi:10.1017/cbo9780511808098.025 · Cited by 2,349 · see citing works
Petty, R. E., Wegener, D. T., & Fabrigar, L. R. (1997) · Annual Review of Psychology · doi:10.1146/annurev.psych.48.1.609 · Cited by 2,290 · see citing works
“We anticipate that this theme will continue and that work on bias correction (e.g. Petty & Wegener 1993, Wilson & Brekke 1994) will become integrated with work on persuasion (Wegener & Petty 1997).”
Background(2002) · Cambridge University Press eBooks · doi:10.1017/cbo9780511808098 · Cited by 2,214 · see citing works
Wilson, T. D., Lindsey, S., & Schooler, T. Y. (2000) · Psychological Review · doi:10.1037/0033-295x.107.1.101 · Cited by 2,112 · see citing works
“With motivated overriding, it is people's experience of A; (or the theory that they have an unwanted attitude; see Monteith, 1993; Wilson & Brekke, 1994) that triggers an attempt to override it, and this overriding requires effort and capacity (e.g., in the case of prejudice).”
BackgroundSelf-citationGilbert, D. T., & Malone, P. S. (1995) · Psychological Bulletin · doi:10.1037/0033-2909.117.1.21 · Cited by 1,897 · see citing works
Normative social influence is underdetected
Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2008) · Personality and Social Psychology Bulletin · doi:10.1177/0146167208316691 · Cited by 1,772 · see citing works
Representativeness revisited: Attribute substitution in intuitive judgment.
Kahneman, D., & Frederick, S. (2002) · Heuristics and Biases · doi:10.1017/cbo9780511808098.004 · Cited by 3,476 · see citing works
Why Propensity Scores Should Not Be Used for Matching
King, G., & Nielsen, R. (2019) · Political Analysis · doi:10.1017/pan.2019.11 · Cited by 1,706 · see citing works
“People do not have easy access to their own mental processes and they have little self-evident information to use to avoid the problem (Wilson and Brekke, 1994).”
BackgroundInfluentialUniting the Tribes of Fluency to Form a Metacognitive Nation
Alter, A. L., & Oppenheimer, D. M. (2009) · Personality and Social Psychology Review · doi:10.1177/1088868309341564 · Cited by 1,674 · see citing works
Interpersonal Perception: A Social Relations Analysis
Kenny, D. A. (1988) · Journal of Social and Personal Relationships · doi:10.1177/026540758800500207 · Cited by 1,516 · see citing works
Social Cognition: Thinking Categorically about Others
Macrae, C. N., & Bodenhausen, G. V. (2000) · Annual Review of Psychology · doi:10.1146/annurev.psych.51.1.93 · Cited by 1,347 · see citing works
“…past (Freud 1957), recent years have witnessed a resurgence of interest in the question of how perceivers achieve mastery over their thoughts and recollections (Bodenhausen & Macrae 1998, Carver & Scheier 1990, Jacoby et al 1999, Wegner 1994, Wegner & Pennebaker 1993, Wilson & Brekke 1994).”
BackgroundMetacognitive Experiences in Consumer Judgment and Decision Making
Schwarz, N. (2004) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1404_2 · Cited by 1,343 · see citing works
Feelings and phenomenal experiences
Schwarz, N., Clore, G. L., Kruglanski, A. W., & (eds, E. T. H. (2007) · Cited by 1,350 · see citing works
Neural reuse: A fundamental organizational principle of the brain
Anderson, M. L. (2010) · Behavioral and Brain Sciences · doi:10.1017/s0140525x10000853 · Cited by 1,212 · see citing works
Support theory: a nonextensional representation of subjective probability
Tversky, A., & Koehler, D. J. (1994) · Psychological Review · doi:10.1037/0033-295x.101.4.547 · Cited by 1,167 · see citing works
Prejudice and perception: The role of automatic and controlled processes in misperceiving a weapon.
Payne, B. K. (2001) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.81.2.181 · Cited by 1,151 · see citing works
Attitude change: Multiple roles for persuasion variables.
Petty, R. E., & Wegener, D. T. (1998) · Cited by 993 · see citing works
Party Over Policy: The Dominating Impact of Group Influence on Political Beliefs.
Cohen, G. L. (2003) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.85.5.808 · Cited by 1,400 · see citing works
“Second, people have limited insight into the true sources of their beliefs and behavior, and they tend to base their causal self-analysis on widely held but error-prone folk theories (Nisbett & Wilson, 1977; Petty, Wegener, & White, 1998; Wilson & Brekke, 1994).”
BackgroundSmall, D. A., Loewenstein, G. F., & Slovic, P. (2006) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2006.01.005 · Cited by 993 · see citing works
“Several theorists, beginning with Zajonc (1980), have proposed that the affective system is a faster, more automatic system, whose output occurs before the output of the deliberate system, which involves slower, more effortful processing (see also Epstein, 1994; Shiv & Fedorikhin, 1999; Strack & Deutsch, 2004; Wilson…”
BackgroundAn inkblot for attitudes: Affect misattribution as implicit measurement.
Payne, B. K., Cheng, C. M., Govorun, O., & Stewart, B. D. (2005) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.89.3.277 · Cited by 1,371 · see citing works
“…that in order to correct judgments, people must (a) have an appropriate lay theory of how they might be biased, (b) be motivated to correct for its effects, and (c) have the opportunity or capacity to adjust their response (Martin et al., 1990; Wegener & Petty, 1997; Wilson & Brekke, 1994).”
BackgroundBargh, J. A., & Morsella, E. (2008) · Perspectives on Psychological Science · doi:10.1111/j.1745-6916.2008.00064.x · Cited by 965 · see citing works
“The answer was ‘‘not very well’’ (see also Wilson & Brekke, 1994), which was surprising and controversial at the time given the overall assumption of many that judgments and behavior (the higher mental processes) were typically consciously intended and thus available to conscious awareness.”
BackgroundPriming effects of television food advertising on eating behavior.
Harris, J. L., Bargh, J. A., & Brownell, K. D. (2009) · Health Psychology · doi:10.1037/a0014399 · Cited by 945 · see citing works
“Increasingly, food companies are replacing TV advertising with more subtle marketing strategies ( Chester & Montgomery, 2007 ).”
InfluentialIndividual Differences in Working Memory Capacity and Dual-Process Theories of the Mind.
Barrett, L. F., Tugade, M. M., & Engle, R. W. (2004) · Psychological Bulletin · doi:10.1037/0033-2909.130.4.553 · Cited by 913 · see citing works
“Suppression effects have been well documented in person perception and stereotyping processes (for summaries of such effects, see Bodenhausen & Macrae, 1998; Devine & Monteith, 1999; Wilson & Brekke, 1994).”
BackgroundFeelings-as-Information Theory
Schwarz, N. (2012) · SAGE Publications Ltd eBooks · doi:10.4135/9781446249215.n15 · Cited by 927 · see citing works
The effect of temporal distance on level of mental construal
Liberman, N., Sagristano, M. D., & Trope, Y. (2002) · Journal of Experimental Social Psychology · doi:10.1016/s0022-1031(02)00535-8 · Cited by 905 · see citing works
“Our approach to the question of intertemporal evaluation and choice is based on the social cognitive view that people’s responses to social events are based on how they mentally construe those events (Griffin & Ross, 1991; Pennington & Hastie, 1988, 1993; Ross, 1990; Semin & Fiedler, 1988; Semin & Smith, 1999; Smith,…”
BackgroundEnvironmental preference and restoration: (How) are they related?
den Berg, A. E. V., Koole, S. L., & van der Wulp, N. Y. (2003) · Journal of Environmental Psychology · doi:10.1016/s0272-4944(02)00111-1 · Cited by 891 · see citing works
Wilson, T. D., & Gilbert, D. T. (2003) · Advances in experimental social psychology · doi:10.1016/s0065-2601(03)01006-2 · Cited by 885 · see citing works
Self-citationFirst offers as anchors: The role of perspective-taking and negotiator focus.
Galinsky, A. D., & Mussweiler, T. (2001) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.81.4.657 · Cited by 836 · see citing works
“…Correction Versus Considering the Opposite Recent conceptualizations of judgmental correction (e.g., Strack, 1992; Strack & Hannover, 1996; Wilson & Brekke, 1994; Wegener & Petty, 1995) suggest a general corrective strategy that—in principle—may also be applied to the context of…”
BackgroundKnowledge Calibration: What Consumers Know and What They Think They Know
Alba, J. W., & Hutchinson, J. W. (2000) · Journal of Consumer Research · doi:10.1086/314317 · Cited by 832 · see citing works
Intuition: A social cognitive neuroscience approach.
Lieberman, M. D. (2000) · Psychological Bulletin · doi:10.1037/0033-2909.126.1.109 · Cited by 805 · see citing works
“…prominent research in field of decision making (Arkes & Hammond, 1986; Denes-Raj & Epstein, 1994; Fiske & Neuberg, 1990; Hammond, 1996; Hastie & Pennington, 1995; N isbett, Fong, Lehman, & Cheng, 1987; Nisbett & Ross, 1980; Tv"~rsky & Kahneman, 1974; but see Bargh, 1997; Wilson & Brekke, 1994).”
Backlash effects for disconfirming gender stereotypes in organizations
Rudman, L. A., & Phelan, J. E. (2008) · Research in Organizational Behavior · doi:10.1016/j.riob.2008.04.003 · Cited by 776 · see citing works
“Because awareness of a problem is the first step to eliminating it (Wilson & Brekke, 1994), educating people about their prescriptive and implicit gender stereotypes should be investigated as a means of reducing backlash.”
BackgroundThe effects of stereotype activation on behavior: A review of possible mechanisms.
Wheeler, S. C., & Petty, R. E. (2001) · Psychological Bulletin · doi:10.1037/0033-2909.127.6.797 · Cited by 769 · see citing works
Relationship orientation as a moderator of the effects of social power.
Chen, S., Lee-Chai, A. Y., & Bargh, J. A. (2001) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.80.2.173 · Cited by 764 · see citing works
Mechanisms of Self-Control Failure: Motivation and Limited Resources
Muraven, M., & Slessareva, E. (2003) · Personality and Social Psychology Bulletin · doi:10.1177/0146167203029007008 · Cited by 764 · see citing works
“Similarly, one would expect that individuals low in cognitive resources but high in motivation would be more able to make mental corrections (Wilson & Brekke, 1994) than individuals low in resources and low in motivation.”
BackgroundMeasures of Anchoring in Estimation Tasks
Jacowitz, K. E., & Kahneman, D. J. (1995) · Personality and Social Psychology Bulletin · doi:10.1177/01461672952111004 · Cited by 753 · see citing works
Feelings and Consumer Decision Making: The Appraisal‐Tendency Framework
Han, S., Lerner, J. S., & Keltner, D. J. (2007) · Journal of Consumer Psychology · doi:10.1016/s1057-7408(07)70023-2 · Cited by 701 · see citing works
“Indeed decision makers themselves regard such influences as unwanted (Wilson & Brekke, 1994).”
BackgroundDunning, D., Meyerowitz, J. A., & Holzberg, A. D. (2002) · Cambridge University Press eBooks · doi:10.1017/cbo9780511808098.020 · Cited by 9 · see citing works
The Dirt on Coming Clean: Perverse Effects of Disclosing Conflicts of Interest
Cain, D. M., Loewenstein, G. F., & Moore, D. A. (2005) · The Journal of Legal Studies · doi:10.1086/426699 · Cited by 609 · see citing works
Category and stereotype activation: Is prejudice inevitable?
Lepore, L., & Brown, R. J. (1997) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.72.2.275 · Cited by 617 · see citing works
Lerner, J. S., Goldberg, J. H., & Tetlock, P. E. (1998) · Personality and Social Psychology Bulletin · doi:10.1177/0146167298246001 · Cited by 609 · see citing works
Cognitive debiasing 1: origins of bias and theory of debiasing
Croskerry, P., Singhal, G., & Mamede, S. (2013) · BMJ Quality & Safety · doi:10.1136/bmjqs-2012-001712 · Cited by 605 · see citing works
Anchoring, Activation, and the Construction of Values
Chapman, G. B., & Johnson, E. J. (1999) · Organizational Behavior and Human Decision Processes · doi:10.1006/obhd.1999.2841 · Cited by 592 · see citing works
“That is, subjects may try to correct what they perceive to be a mental contamination effect of the anchor (Wilson & Brekke, 1994).”
BackgroundMussweiler, T., & Strack, F. (1999) · Journal of Experimental Social Psychology · doi:10.1006/jesp.1998.1364 · Cited by 585 · see citing works
Implicit social cognition: from measures to mechanisms
Nosek, B. A., Hawkins, C. B., & Frazier, R. S. (2011) · Trends in Cognitive Sciences · doi:10.1016/j.tics.2011.01.005 · Cited by 578 · see citing works
Bruno, M. A., Walker, E. A., & Abujudeh, H. H. (2015) · Radiographics · doi:10.1148/rg.2015150023 · Cited by 577 · see citing works
“The idea of cognitive debiasing has existed for decades and was well described by Wilson and Brekke (25) in 1994 as a form of “mental correction.”
BackgroundInfluentialMussweiler, T., Strack, F., & Pfeiffer, T. (2000) · Personality and Social Psychology Bulletin · doi:10.1177/01461672002611010 · Cited by 556 · see citing works
Objectivity in the eye of the beholder: Divergent perceptions of bias in self versus others
Pronin, E., Gilovich, T., & Ross, L. (2004) · Psychological Review · doi:10.1037/0033-295x.111.3.781 · Cited by 771 · see citing works
“Wilson and Brekke (1994) have argued that the difficulty of avoiding bias is exacerbated precisely because the relevant influence so often occurs outside of conscious awareness.”
BackgroundEnglich, B., Mussweiler, T., & Strack, F. (2006) · Personality and Social Psychology Bulletin · doi:10.1177/0146167205282152 · Cited by 554 · see citing works
“Such influences from normatively irrelevant factors appear to be a fact of our mental lives (for an overview, see Wilson & Brekke, 1994).”
BackgroundThe Face of Need: Facial Emotion Expression on Charity Advertisements
Small, D. A., & Verrochi, N. M. (2009) · Journal of Marketing Research · doi:10.1509/jmkr.46.6.777 · Cited by 546 · see citing works
Episodic and semantic knowledge in emotional self-report: Evidence for two judgment processes.
Robinson, M. D., & Clore, G. L. (2002) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.83.1.198 · Cited by 531 · see citing works
“Indeed, Wilson and Brekke (1994) have asserted that priming always or nearly always taints judgments, either in a prime-congruent or in a prime-incongruent direction (e.g., see Herr et al., 1983).”
BackgroundOlson, M. A., & Fázio, R. H. (2004) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.86.5.653 · Cited by 532 · see citing works
“We do not question that individuals may possess attitudes that, when met with their attention, they prefer to correct for or disavow in some way (Dunton & Fazio, 1997; Monteith, Ashburn-Nardo, Voils, & Czopp, 2002; Plant & Devine, 2001; Wegener & Petty, 1995; Wilson & Brekke, 1994).”
BackgroundThe dark side of personality at work
Spain, S. M., Harms, P. D., & LeBreton, J. M. (2013) · Journal of Organizational Behavior · doi:10.1002/job.1894 · Cited by 524 · see citing works
“As such, we are seeing progress toward a better understanding of unconscious processes and motives (cf. Cramer, 2006; De Houwer, Teige-Mocigemba, Spruyt, & Moors, 2009; Epstein, 1994; Fazio & Olson, 2003; James & LeBreton, 2012; Kihlstrom, 1999; Wilson & Brekke, 1994).”
Backgroundde Guinea, A. O., & Markus, M. L. (2009) · MIS Quarterly · doi:10.2307/20650303 · Cited by 515 · see citing works
Negotiating with Yourself and Losing: Making Decisions with Competing Internal Preferences
Bazerman, M. H., Tenbrunsel, A. E., & Wade-Benzoni, K. (1998) · The Academy of Management Review · doi:10.2307/259372 · Cited by 510 · see citing works
"Unlearning" automatic biases: The malleability of implicit prejudice and stereotypes.
Rudman, L. A., Ashmore, R. D., & Gary, M. L. (2001) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.81.5.856 · Cited by 508 · see citing works
Hot-cold empathy gaps and medical decision making.
Loewenstein, G. F. (2005) · Health Psychology · doi:10.1037/0278-6133.24.4.s49 · Cited by 503 · see citing works
“Perhaps exactly because it has such far-reaching effects, people have difficulty predicting what they will want and how they will behave in affective states that are different from their current state (see, e.g., Wilson & Brekke, 1994; Wilson & Gilbert, 2003).”
BackgroundAutomatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”
Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (2008) · Journal of Consumer Research · doi:10.1086/527269 · Cited by 493 · see citing works
Wegener, D. T., & Petty, R. E. (1995) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.68.1.36 · Cited by 490 · see citing works
Explicit warnings reduce but do not eliminate the continued influence of misinformation
Ecker, U. K. H., Lewandowsky, S., & Tang, D. (2010) · Memory & Cognition · doi:10.3758/mc.38.8.1087 · Cited by 478 · see citing works
The Flexible Correction Model: The Role of Naive Theories of Bias in Bias Correction
Wegener, D. T., & Petty, R. E. (1997) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60017-9 · Cited by 471 · see citing works
de Guinea, A. O., & Markus, M. L. (2009) · Journal of the Association for Information Systems · doi:10.5555/2481626.2481629 · Cited by 460 · see citing works
When modesty prevails: Differential favorability of self-presentation to friends and strangers.
Tice, D., Butler, J. L., Muraven, M., & Stillwell, A. (1995) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.69.6.1120 · Cited by 458 · see citing works
Schwarz, N., Sanna, L. J., Skurnik, I., & Yoon, C. (2007) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(06)39003-x · Cited by 441 · see citing works
“Not surprisingly , theories of debiasing share this focus (for reviews see Arkes, 1991; FischhoV, 1982; Larrick, 2004; Wilson & Brekke, 1994).”
BackgroundFacing faces: Studies on the cognitive aspects of physiognomy.
Hassin, R. R., & Yaacov Trope, B. (2000) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.78.5.837 · Cited by 439 · see citing works
The social psychology of gender: how power and intimacy shape gender relations
Rudman, L. A., & Glick, P. (2009) · Choice Reviews Online · doi:10.5860/choice.46-4142 · Cited by 435 · see citing works
The Future Is Now: Temporal Correction in Affective Forecasting
Gilbert, D. T., Gill, M. J., & Wilson, T. D. (2002) · Organizational Behavior and Human Decision Processes · doi:10.1006/obhd.2001.2982 · Cited by 429 · see citing works
“In short, when a person's hedonic reactions are "contaminated" (Wilson & Brekke, 1994) by factors other than the mental representation of the future event, those feelings may be poor proxies for the person's later reactions to the event itself.”
BackgroundSelf-citationUnpacking, repacking, and anchoring: advances in support theory.
Rottenstreich, Y., & Tversky, A. (1997) · Psychology Review · doi:10.1037/0033-295x.104.2.406 · Cited by 437 · see citing works
What's in a name: Implicit self-esteem and the automatic self.
Koole, S. L., Dijksterhuis, A., & van Knippenberg, A. (2001) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.80.4.669 · Cited by 424 · see citing works
“Such a correction account supposes that people (a) possess some awareness of their bias for name letters and (b) have appropriate lay theories about the size and direction of their bias for name letters (Strack & Hannover, 1996; Wegener & Petty, 1997; Wilson & Brekke, 1994).”
BackgroundSocial Projection of Transient Drive States
Leaf Van Boven, A., & Loewenstein, G. F. (2003) · Personality and Social Psychology Bulletin · doi:10.1177/0146167203254597 · Cited by 419 · see citing works
“…such adjustments tend to be insufficient (Jacowitz & Kahneman, 1995; Tversky & Kahneman, 1974), and because evidence that adjustment is insufficient is seldom directly observable (Wilson & Brekke, 1994), people are likely to underestimate how differently they would feel in a different situation.”
BackgroundCognitive debiasing 2: impediments to and strategies for change
Croskerry, P., Singhal, G., & Mamede, S. (2013) · BMJ Quality & Safety · doi:10.1136/bmjqs-2012-001713 · Cited by 419 · see citing works
“5.”
BackgroundBIASES IN THE INTERPRETATION AND USE OF RESEARCH RESULTS
MacCoun, R. J. (1998) · Annual Review of Psychology · doi:10.1146/annurev.psych.49.1.259 · Cited by 419 · see citing works
Incorporating the Irrelevant: Anchors in Judgments of Belief and Value
Chapman, G. B., & Johnson, E. J. (2002) · Cambridge University Press eBooks · doi:10.1017/cbo9780511808098.008 · Cited by 447 · see citing works
“Wilson et al. (1996) found that offering an accuracy prize decreased subjects' ratings of the anchor's influence without actually decreasing the anchoring effect.”
BackgroundSloman, S. (2002) · Cambridge University Press eBooks · doi:10.1017/cbo9780511808098.024 · Cited by 440 · see citing works
Beyond valence in the perception of likelihood: The role of emotion specificity.
DeSteno, D. A., Petty, R. E., Wegener, D. T., & Rucker, D. D. (2000) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.78.3.397 · Cited by 401 · see citing works
The Role of Television in the Construction of Consumer Reality
O’Guinn, T. C., & Shrum, L. J. (1997) · Journal of Consumer Research · doi:10.1086/209483 · Cited by 403 · see citing works
Are “implicit” attitudes unconscious?
Gawronski, B., Hofmann, W., & Wilbur, C. J. (2006) · Consciousness and Cognition · doi:10.1016/j.concog.2005.11.007 · Cited by 401 · see citing works
Inhibitors and Enablers as Dual Factor Concepts in Technology Usage
Cenfetelli, R. T. (2004) · Journal of the Association for Information Systems · doi:10.17705/1jais.00059 · Cited by 393 · see citing works
Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation
Bargh, J. A. (2002) · Journal of Consumer Research · doi:10.1086/341577 · Cited by 569 · see citing works
“…all, almost all external, environmental influences on our behavior involve stimuli and messages that are in plain view, yet either we do not realize that the influence is taking place (Wilson and Brekke 1994) or we are overconfident as to our ability to control any such influences (Bargh 1999b).”
Kay, A. C., Wheeler, S. C., Bargh, J. A., & Ross, L. D. (2004) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2004.06.003 · Cited by 391 · see citing works
In search of realistic optimism: Meaning, knowledge, and warm fuzziness.
Schneider, S. L. (2001) · American Psychologist · doi:10.1037/0003-066x.56.3.250 · Cited by 390 · see citing works
Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., & Kassam, K. (2015) · Policy Insights from the Behavioral and Brain Sciences · doi:10.1177/2372732215600886 · Cited by 259 · see citing works
“…the life span (Bruine de Bruin, Parker, & Fischhoff, 2007; Dhami, Schlottmann, & Waldmann, 2011; Peters & de Bruin, 2011), but people are generally unaware of the extent to which they are biased and have difficulty debiasing their decision making (Scopelliti et al., 2015; Wilson & Brekke, 1994).”
BackgroundReflective and Automatic Processes in the Initiation and Maintenance of Dietary Change
Rothman, A. J., Sheeran, P., & Wood, W. (2009) · Annals of Behavioral Medicine · doi:10.1007/s12160-009-9118-3 · Cited by 368 · see citing works
“Sheeran (2008, unpublished raw data) obtained evidence consistent with Wilson and Brekke's analysis in a longitudinal study of snack food consumption that used conscientiousness as an indicator of participants' motivation and ability to correct for the unwanted influence of a positive stereotype of the typical snack f…”
BackgroundKrueger, J. I., & Funder, D. C. (2004) · Behavioral and Brain Sciences · doi:10.1017/s0140525x04000081 · Cited by 370 · see citing works
“Following Dawes (1976), some favored the metaphor of the " cognitive miser " by emphasizing limited mental resources, reliance on irrelevant cues, and the difficulties of effortful correction (Wilson & Brekke 1994).”
Valuing thoughts, ignoring behavior: The introspection illusion as a source of the bias blind spot
Pronin, E., & Kugler, M. B. (2007) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2006.05.011 · Cited by 366 · see citing works
“bias. Biases typically operate nonconsciously, thereby leaving their inXuence hidden from introspection ( Wilson & Brekke, 1994; Wilson, Centerbar, & Brekke, 2002).”
BackgroundWhen Less Is More: Counterfactual Thinking and Satisfaction Among Olympic Medalists
Medvec, V., Madey, S. F., & Gilovich, T. (1995) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.69.4.603 · Cited by 2 · see citing works
Morris, M., Cooper, R. L., Ramesh, A., Tabatabai, M., Arcury, T. A., Shinn, M., Im, W., Juarez, P., & Matthews-Juarez, P. (2019) · BMC Medical Education · doi:10.1186/s12909-019-1727-3 · Cited by 363 · see citing works
Ecker, U. K. H., Lewandowsky, S., Swire‐Thompson, B., & Chang, D. (2011) · Psychonomic Bulletin & Review · doi:10.3758/s13423-011-0065-1 · Cited by 359 · see citing works
“Wilson and Brekke (1994) argued that unintentional”
Oppenheimer, D. M. (2005) · Applied Cognitive Psychology · doi:10.1002/acp.1178 · Cited by 349 · see citing works
“…to the judgement that is being made, people reduce their reliance on fluency as a cue; in fact, in an effort not to be influenced by the irrelevant source of fluency, they overcompensate and are biased in the opposite direction (see Wilson & Brekke, 1994 for a review of overcompensation effects).”
Neural Signals for the Detection of Unintentional Race Bias
Amodio, D. M., Harmon‐Jones, E., Devine, P. G., Curtin, J. J., Hartley, S. L., & Covert, A. E. (2004) · Psychological Science · doi:10.1111/j.0963-7214.2004.01502003.x · Cited by 352 · see citing works
“The demonstration that conflict-detection processes are activated in the face of race-biased tendencies at very early stages of response execution suggests an extension of extant models of prejudice control (e.g., Monteith, 1993) and mental correction (Wegener & Petty, 1997; Wilson & Brekke, 1994 ).”
BackgroundReducing Automatically Activated Racial Prejudice Through Implicit Evaluative Conditioning
Olson, M. A., & Fázio, R. H. (2006) · Personality and Social Psychology Bulletin · doi:10.1177/0146167205284004 · Cited by 352 · see citing works
“Given people’s inability to adequately detect and correct for bias ( Wilson & Brekke, 1994 ) or monitor their nonverbal behavior (e.g., Dovidio et al., 1997), automatic prejudices are pervasive influences in everyday life.”
BackgroundSelf-control and alcohol restraint: An initial application of the Self-Control Strength Model.
Muraven, M., Collins, R. L., & Neinhaus, K. (2002) · Psychology of Addictive Behaviors · doi:10.1037//0893-164x.16.2.113 · Cited by 347 · see citing works
What's in a name: implicit self-esteem and the automatic self
Koole, S. L., Dijksterhuis, A., & van Knippenberg, A. (2001) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.80.4.669 · Cited by 424 · see citing works
Larrick, R. P. (2004) · Blackwell Handbook of Judgment and Decision Making · doi:10.1002/9780470752937.ch16 · Cited by 328 · see citing works
- Authors
- Wilson, T. D., & Brekke, N.
- Affiliations
- University of Virginia (US)
- Venue
- Psychological Bulletin
- Published
- 1994
- Volume
- 116
- Issue
- 1
- Pages
- 117-142
- ISSN
- 0033-2909 (ISSN-L)
- 1939-1455
- OpenAlex
- W2035370986
- Semantic Scholar
- 713d6a95d5409a9a7ffcd4ae4337078e4851ccf4
- Cited by
- 1,157
- References
- 171
- Citations by year
- 2026: 10 · 2025: 13 · 2024: 33 · 2023: 32 · 2022: 49 · 2021: 42 · 2020: 50 · 2019: 67 · 2018: 24 · 2017: 29 · 2016: 43 · 2015: 43 · 2014: 43 · 2013: 38 · 2012: 45
- FWCI
- 12.74
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Bulletin (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Institutes of Health (5r01mh041841-10)
- National Institute of Mental Health (MH41841)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
- Keywords
- mental contamination, judgment bias, automatic processing, source confusion, unconscious processes, metacognition
- MeSH terms
- Cognition, Humans, Judgment, Mental Processes
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