Cited by 3,777Product Development and CustomizationInnovation and Knowledge ManagementService and Product Innovation

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Product development: Past research, present findings and future directions

Brown, Shona L., Eisenhardt, Kathleen M.·1995·The Academy of Management Review

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Abstract

The literature on product development continues to grow. This research is varied and vibrant, yet large and fragmented. In this article we first organize the burgeoning product-development literature into three streams of research: product development as rational plan, communication web, and disciplined problem solving. Second, we synthesize research findings into a model of factors affecting the success of product development. This model highlights the distinction between process performance and product effectiveness and the importance of agents, including team members, project leaders, senior management, customers, and suppliers, whose behavior affects these outcomes. Third, we indicate potential paths for future research based on the concepts and links that are missing or not well defined in the model.

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Authors: Brown, S. L., & Eisenhardt, K. M.
Affiliations: Stanford University (US)
ORCID: Eisenhardt, Kathleen M.
Venue: The Academy of Management Review
Publisher: Academy of Management
Published: 1995-04
Volume: 20
Issue: 2
Pages: 343
ISSN: 0363-7425 (ISSN-L)
DOI: 10.2307/258850
OpenAlex: W2131873985
Cited by: 3,777
References: 65
Citations by year: 2026: 25 · 2025: 53 · 2024: 52 · 2023: 70 · 2022: 106 · 2021: 101 · 2020: 116 · 2019: 112 · 2018: 149 · 2017: 129 · 2016: 159 · 2015: 183 · 2014: 240 · 2013: 221 · 2012: 212
FWCI: 66.31
Type: journal article
Language: en
Open access: closed
Locations: Academy of Management Review (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
Keywords: product development, new product development, product development success factors, process performance, product effectiveness, communication networks, project leadership, senior management involvement, team members, future research directions

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

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Product development: Past research, present findings and future directions

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About these checks