Causal Models in Marketing

Darden, William R., Bagozzi, Richard P.·1981·Journal of Marketing Research

DOI 10.2307/3151325

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Authors: Darden, W. R., & Bagozzi, R. P.
Venue: Journal of Marketing Research
Publisher: JSTOR
Published: 1981-02
Volume: 18
Issue: 1
Pages: 125
ISSN: 0022-2437 (ISSN-L)
DOI: 10.2307/3151325
OpenAlex: W2334078103
Cited by: 444
References: 0
FWCI: 20.83
Type: journal article
Language: en
Open access: closed

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