The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products
Abstract
Jonlee Andrews, Daniel C. Smith, In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products, Journal of Marketing Research, Vol. 33, No. 2 (May, 1996), pp. 174-187
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Citations
Cites
Estimating Nonresponse Bias in Mail Surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222
Estimating nonresponse bias in mail surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.1177/002224377701400320 · Cited by 10,390
Effects of externally imposed deadlines on subsequent intrinsic motivation.
Amabile, T. M., DeJong, W., & Lepper, M. R. (1976) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.34.1.92 · Cited by 412
The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions
Delener, N. (1990) · Journal of Consumer Marketing · doi:10.1108/eum0000000002580 · Cited by 377
Creativity in the R&D Laboratory
Amabile, T., & Gryskiewicz, S. (1987) · doi:10.35613/ccl.1987.1088 · Cited by 295
Cited by
The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here?
Shalley, C. E., Zhou, J., & Oldham, G. R. (2004) · Journal of Management · doi:10.1016/j.jm.2004.06.007 · Cited by 2,678
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Im, S., & Workman, J. P. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.2.114.27788 · Cited by 1,084
Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes
Moorman, C. (1995) · Journal of Marketing Research · doi:10.1177/002224379503200307 · Cited by 1,020
George, J. M. (2007) · Academy of Management Annals · doi:10.5465/078559814 · Cited by 781
Understanding the Marketing Department's Influence within the Firm
Verhoef, P. C., & Leeflang, P. S. H. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.2.14 · Cited by 587
Metadata
- Authors
- Andrews, J., & Smith, D. C.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1996-05
- Volume
- 33
- Issue
- 2
- Pages
- 174
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2335241813
- Cited by
- 447
- References
- 5
- FWCI
- 14.21
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products. https://app.cochat.ai/papers/10.2307/3152145
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- Andrews, J., & Smith, D. C. (1996). In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products. Journal of Marketing Research. https://doi.org/10.2307/3152145
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
