A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
Abstract
William Boulding, Ajay Kalra, Richard Staelin, Valarie A. Zeithaml, A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions, Journal of Marketing Research, Vol. 30, No. 1 (Feb., 1993), pp. 7-27
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Service quality is positively related to readiness to recommend the company, willingness to pay more, and loyalty.
“Service quality is found to be positively related to readiness to recommend the company (Boulding et al., 1993; Parasuraman et al., 1991), willingness to pay more as well as loyalty (Zeithaml et al., 1996).”
From The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context (2013) · cites this paper as Boulding et al., 1993
Overall satisfaction is an aggregation of all previous transaction-specific evaluations and is updated after each service encounter.
“From a different perspective, overall satisfaction is an aggregation of all previous transaction-specific evaluations and is updated after each service encounter (Boulding et al. 1993), like a moving average (Parasuraman, Zeithaml, and Berry 1994).”
From Recovery Voice and Satisfaction After Service Failure: An Experimental Investigation of Mediating and Moderating Factors (2007) · cites this paper as Boulding et al. 1993
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Ramamoorthy, R., Gunasekaran, A., Roy, M., Rai, B. K., & Senthilkumar, S. A. (2018) · Total Quality Management & Business Excellence · doi:10.1080/14783363.2016.1240611 · Cited by 46 · see citing works
- Authors
- Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1993-02
- Volume
- 30
- Issue
- 1
- Pages
- 7
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W4241862464
- Cited by
- 1,518
- References
- 0
- Citations by year
- 2026: 3 · 2025: 7 · 2024: 17 · 2023: 35 · 2022: 34 · 2021: 41 · 2020: 40 · 2019: 31 · 2018: 52 · 2017: 82 · 2016: 80 · 2015: 82 · 2014: 108 · 2013: 80 · 2012: 100
- FWCI
- 27.69
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing Research (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Keywords
- service quality, dynamic process model, customer expectations, behavioral intention, customer satisfaction, service quality dimensions, consumer behavior
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