Cited by 1,518Customer Service Quality and LoyaltyConsumer Behavior and Marketing InfluenceService and Product Innovation

A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions

Boulding, William, Kalra, Ajay, Staelin, Richard, Zeithaml, Valarie A.·1993·Journal of Marketing Research

Abstract

William Boulding, Ajay Kalra, Richard Staelin, Valarie A. Zeithaml, A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions, Journal of Marketing Research, Vol. 30, No. 1 (Feb., 1993), pp. 7-27

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Crossref · 10.2307/3172510

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  • Service quality is positively related to readiness to recommend the company, willingness to pay more, and loyalty.

    “Service quality is found to be positively related to readiness to recommend the company (Boulding et al., 1993; Parasuraman et al., 1991), willingness to pay more as well as loyalty (Zeithaml et al., 1996).”
  • Overall satisfaction is an aggregation of all previous transaction-specific evaluations and is updated after each service encounter.

    “From a different perspective, overall satisfaction is an aggregation of all previous transaction-specific evaluations and is updated after each service encounter (Boulding et al. 1993), like a moving average (Parasuraman, Zeithaml, and Berry 1994).”

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Authors
Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A.
Venue
Journal of Marketing Research
Publisher
JSTOR
Published
1993-02
Volume
30
Issue
1
Pages
7
ISSN
0022-2437 (ISSN-L)
OpenAlex
W4241862464
Cited by
1,518
References
0
Citations by year
2026: 3 · 2025: 7 · 2024: 17 · 2023: 35 · 2022: 34 · 2021: 41 · 2020: 40 · 2019: 31 · 2018: 52 · 2017: 82 · 2016: 80 · 2015: 82 · 2014: 108 · 2013: 80 · 2012: 100
FWCI
27.69
Type
journal article
Language
en
Open access
closed
Locations
Journal of Marketing Research (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
Keywords
service quality, dynamic process model, customer expectations, behavioral intention, customer satisfaction, service quality dimensions, consumer behavior

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