The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
A Means-End Chain Model Based on Consumer Categorization Processes
Abstract
To practitioner and researcher alike, consumer values play an important role in understanding behavior in the marketplace. This paper presents a model linking perceived product attributes to values.
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Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“MEC provides tools to study the interrelationships among the consumption values.”
From What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium (2020) · cites this paper as Gutman, 1982
In the citing paper
“According to the MEC, consumers purchase and use products and services to obtain desirable outcomes or ends (Chiu, Wang, Fang, & Huang, 2014;Gutman, 1982;Gutman, 1997).”
From What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium (2020) · cites this paper as Gutman, 1982
In the citing paper
“Specifically, the MEC posits that a customer's knowledge about products, stored in long-term memory, gets organized in three interlinked cognitive categories: attributes, benefits, and terminal values (Gutman, 1982).”
From What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium (2020) · cites this paper as Gutman, 1982
Citations
Cites
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Research works printed but not linked: 28
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The concept of perceived value: a systematic review of the research
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“For the present study, a key asset of the MEC is that it provides a foundation for theorizing on the constellation of values driving consumer behavior (Bagozzi & Dholakia, 1999; Paul, Hennig-Thurau, Gremler, Gwinner, & Wiertz, 2009; Woodruff & Gardial, 1996) in the context hedonic digital content services.”
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The measurement of perceived value in higher education: A unidimensional approach
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Metadata
- Authors
- Gutman, J.
- Affiliations
- University of Southern California.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1982-04
- Volume
- 46
- Issue
- 2
- Pages
- 60-72
- ISSN
- 0022-2429
- 1547-7185
- Cited by
- 2,625
- References
- 1
- Language
- en
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