Cited by 100Consumer behavior in food and healthOrganic Food and AgricultureConsumer Attitudes and Food Labeling

The impact of food-related values on food purchase behavior and the mediating role of attitudes: A Swiss study

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Hauser, Mirjam, Nussbeck, Fridtjof W., Jonas, Klaus·2013·Psychology & Marketing

Abstract

ABSTRACT Personal values and attitudes can help to explain food choice. This study confirmed a hierarchical organization of the value–attitude–behavior chain: Food‐related values influence attitudes, and these, in turn, impact behavior. Contrary to previous findings, values are only partially mediated by attitudes: Some food‐related values are fully mediated, whereas others are partially mediated, and still others have exclusively direct effects on purchase behavior. Questionnaire data from a roughly representative sample of 851 adults living in Switzerland was complemented with actual food purchase behavior measured by a loyalty card of a Swiss retailer over the period of one year. Four theoretically derived structural equation models were compared across eight different food product categories (organic, fair trade, low‐budget, fresh convenience, ready‐to‐eat, light, functional foods, fruits and vegetables). The results question central assumptions of the theory of planned behavior and emphasize the role of food‐related values in food consumption. Implications for marketing and future product developments of food companies are discussed.

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Crossref · 10.1002/mar.20644

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Authors
Hauser, M., Nussbeck, F. W., & Jonas, K.
Affiliations
  • University of Zurich (CH)
  • Bielefeld University (DE)
Corresponding author
Hauser, Mirjam
Venue
Psychology & Marketing
Publisher
Wiley
Published
2013-07-23
Volume
30
Issue
9
Pages
765-778
ISSN
  • 0742-6046 (ISSN-L)
  • 1520-6793
OpenAlex
W1598804098
Cited by
100
References
50
Citations by year
2026: 5 · 2025: 4 · 2024: 7 · 2023: 10 · 2022: 12 · 2021: 17 · 2020: 8 · 2019: 5 · 2018: 8 · 2017: 8 · 2016: 6 · 2015: 5 · 2014: 3 · 2013: 1 · 2012: 1
FWCI
15.49
Type
journal article
Language
en
Open access
Locations
  • Psychology and Marketing (publishedVersion)
  • Zurich Open Repository and Archive (University of Zurich) (acceptedVersion)
  • PUB – Publications at Bielefeld University (Bielefeld University) (submittedVersion)
  • Publikationen an der Universität Bielefeld (Universität Bielefeld) (submittedVersion)
  • Zurich Open Repository and Archive (University of Zurich) (submittedVersion)
  • Zurich Open Repository and Archive (University of Zurich)
Funders
  • Migros-Genossenschafts-Bund (MGB), Zurich, Switzerland
  • Gottlieb Duttweiler Institute (GDI), Zurich, Switzerland
Topics
  • Social Sciences › Sociology and Political Science › Consumer behavior in food and health
  • Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords
food purchase behavior, attitudes, mediation, theory of planned behavior, food choice, organic food, fair trade, functional foods, loyalty card data, food product categories

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