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Cited by 303

The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.

The Effect of Multimedia on Perceived Equivocality and Perceived Usefulness of Information Systems1

Lim, Kai H., Benbasat, Izak·2000·MIS Quarterly

Abstract

With the advent of multimedia and intranet technologies, managers and information systems designers face a new challenge: how to capture and present information using a variety of representation formats (text, graphics, audio, video, and animations) so that members of an organization can make better sense out of the information available. In this study, we develop a task-representation fit model to generate several predictions about the potential of multimedia to alleviate the limitations of text-based information in the context of individual decision makers utilizing organizational data and test them in a laboratory experiment. Results support the task-representation fit relationships predicted. For analyzable tasks, text-based representation and multimedia representation are equally effective in reducing perceived equivocality levels. For less-analyzable tasks, only multimedia representation was instrumental in reducing perceived equivocality levels.

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Metadata

Authors
Lim, K. H., & Benbasat, I.
Venue
MIS Quarterly
Publisher
MIS Quarterly
Published
2000-09-01
Volume
24
Issue
3
Pages
449-461
ISSN
  • 0276-7783 (ISSN-L)
  • 2162-9730
OpenAlex
W2114580372
Cited by
303
References
9
FWCI
5.70
Type
journal article
Language
en
Open access
closed

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