The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Social Alliances: Company/Nonprofit Collaboration
Abstract
Companies are increasingly seeing corporate social responsibility as a key to long-term success and are collaborating with nonprofit organizations in various ways to establish themselves as good corporate citizens. This article delves into a promising form of company/nonprofit collaboration called social alliances, which are long-term, collaborative efforts between companies and nonprofits that are designed to achieve strategic objectives for both organizations. The characteristics, factors, and circumstances that enable or impede social alliances are examined through an investigation of 11 social alliances involving 26 organizations. Though social alliances may be fraught with problems, they can be designed, structured, nurtured, and maintained in a manner that will enable them both to contribute to solving pressing social problems and to fulfilling important strategic objectives for companies and nonprofits.
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Determinants of Long-Term Orientation in Buyer-Seller Relationships
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Corporate Social Responsibility: Whether or How?
Smith, N. C. (2003) · California Management Review · doi:10.2307/41166188 · Cited by 1,083
Company Advertising with a Social Dimension: The Role of Noneconomic Criteria
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Self-citationStrategic Alliances: A Synthesis of Conceptual Foundations
Varadarajan, P. R., & Cunningham, M. H. (1995) · Journal of the Academy of Marketing Science · doi:10.1177/009207039502300408 · Cited by 638
Drumwright, M. E., & Murphy, P. E. (2001) · Sage eBooks · doi:10.4135/9781452204765.n8 · Cited by 109
Self-citation
Cited by
Scherer, A. G., & Palazzo, G. (2011) · Journal of Management Studies · doi:10.1111/j.1467-6486.2010.00950.x · Cited by 2,131
Austin, J. E., & Seitanidi, M. M. (2012) · Nonprofit and Voluntary Sector Quarterly · doi:10.1177/0899764012450777 · Cited by 678
Wijen, F. (2014) · Academy of Management Review · doi:10.5465/amr.2012.0218 · Cited by 459
Austin, J. E., & Seitanidi, M. M. (2012) · Nonprofit and Voluntary Sector Quarterly · doi:10.1177/0899764012454685 · Cited by 441
Sustainability of nonprofit organizations: An empirical investigation
Weerawardena, J., McDonald, R. E., & Mort, G. S. (2010) · Journal of World Business · doi:10.1016/j.jwb.2009.08.004 · Cited by 438
Metadata
- Authors
- Berger, I. E., Cunningham, P. H., & Drumwright, M. E.
- Venue
- California Management Review
- Publisher
- SAGE Publications
- Published
- 2004-10
- Volume
- 47
- Issue
- 1
- Pages
- 58-90
- ISSN
- 0008-1256 (ISSN-L)
- 2162-8564
- OpenAlex
- W2021633957
- Cited by
- 451
- References
- 9
- FWCI
- 12.19
- Type
- journal article
- Language
- en
- Open access
- closed
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