Shaping Up for E-Commerce: Institutional Enablers of the Organizational Assimilation of Web Technologies1
Abstract
The global reach of the Web technological platform, along with the range of services that it supports, makes it a powerful business resource. However, realization of operational and strategic benefits is contingent on effective assimilation of this type III IS innovation. This paper draws upon institutional theory and the conceptual lens of structuring and metastructuring actions to explain the importance of three factors—top management championship, strategic investment rationale, and extent of coordination—in achieving higher levels of Web assimilation within an organization. Survey data are utilized to test a nomological network of relationships among these factors and the extent of organizational assimilation of Web technologies.
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The migration from initial adoption to the diffusion of technological innovation is complex and involves additional steps of diffusion, routinization and extension of assimilation.
“The migration from initial adoption to the diffusion of technological innovation is complex and involves additional steps of diffusion, routinization and extension of assimilation”
From AI-augmented HRM: Antecedents, assimilation and multilevel consequences (2023) · cites this paper as Chatterjee, Grewal & Sambamurthy, 2002
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- Authors
- Chatterjee, D., Grewal, R., & Sambamurthy, V.
- Affiliations
- University of Georgia (US)
- Pennsylvania State University (US)
- Michigan State University (US)
- Venue
- MIS Quarterly
- Publisher
- MIS Quarterly
- Published
- 2002-06-01
- Volume
- 26
- Issue
- 2
- Pages
- 65-89
- ISSN
- 0276-7783 (ISSN-L)
- 2162-9730
- OpenAlex
- W2129332601
- Cited by
- 945
- References
- 7
- Citations by year
- 2026: 10 · 2025: 12 · 2024: 25 · 2023: 30 · 2022: 42 · 2021: 39 · 2020: 33 · 2019: 42 · 2018: 32 · 2017: 65 · 2016: 49 · 2015: 52 · 2014: 50 · 2013: 47 · 2012: 49
- FWCI
- 72.54
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- MIS Quarterly (publishedVersion)
- Journal of the Association for Information Systems (submittedVersion)
- Funders
- Cisco Systems
- Florida State University
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Management Information Systems › Information Technology Governance and Strategy
- Social Sciences › Sociology and Political Science › Information Systems Theories and Implementation
- Keywords
- e-commerce, organizational assimilation, institutional theory, top management support, strategic investment, coordination, information systems innovation
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