The DOI matches its Crossref record; 35 of the 35 references it cites were found in a registry or an index.
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Abstract
Authenticity is a cornerstone of contemporary marketing. Yet how do firms develop brand positions based on authenticity when marketing, and in particular, advertising, is believed to be antithetical to such positioning? We examine how consumers assess the claims of Trappist and Abbey beer brands. We identify three forms of authenticity: pure (literal) authenticity, approximate authenticity, and moral authenticity. In each case, consumers draw on either indexical or iconic cues to form judgments of authenticity, although the type of cue and degree of abstraction differ across the three types. We also find that the informants are duped by careful advertisements, and explain this by proposing that the relationships between indexical and iconic cues are closer than previously thought.
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Cites
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Spelman, D. H., & Hochschild, A. R. (1985) · The Academy of Management Review · doi:10.2307/257986 · Cited by 3,352
Staged Authenticity: Arrangements of Social Space in Tourist Settings
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The Managed Heart: Commercialization of Human Feeling
Hochschild, A. R. (2012) · doi:10.1525/9780520951853 · Cited by 3,236
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Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
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Cited by
Authenticity under threat: When social media influencers need to go beyond self-presentation
Audrezet, A., de Kerviler, G., & Guidry Moulard, J. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.07.008 · Cited by 1,452
Brand authenticity: An integrative framework and measurement scale
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.11.006 · Cited by 1,084
Beverland, M. B., & Farrelly, F. J. (2010) · Journal of Consumer Research · doi:10.1086/615047 · Cited by 990
Self-citationAuthenticity in branding – exploring antecedents and consequences of brand authenticity
Fritz, K., Schoenmueller, V., & Bruhn, M. (2017) · European Journal of Marketing · doi:10.1108/ejm-10-2014-0633 · Cited by 486
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
Moulard, J. G., Garrity, C. P., & Rice, D. H. (2015) · Psychology & Marketing · doi:10.1002/mar.20771 · Cited by 364
Metadata
- Authors
- Beverland, M. B., Lindgreen, A., & Vink, M. W.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2008-04
- Volume
- 37
- Issue
- 1
- Pages
- 5-15
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2024181881
- Cited by
- 507
- References
- 35
- FWCI
- 22.82
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
