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Examining the Impact of Servant Leadership on Sales Force Performance
Abstract
Much has been written about the importance of focusing on customers to drive organizational success. In this paper, aspects of manager–salesperson relationships are examined as drivers of deeper customer focus in salesperson–customer interactions. In particular, managers’ servant leadership, a leadership style emphasizing genuine concern for subordinate welfare, is examined as a catalyst of parallel concern by salespeople for their customers. Salesperson perceptions of managers’ servant leadership empirically relate to salesperson customer orientation, in turn driving adaptive selling behaviors, customer-directed extra-role behaviors, and sales performance outcomes. Other results and implications for management and sales leadership research are presented.
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“Servant leadership predicts a variety of service-related outcomes, including customer-first orientation, customer-focused citizenship, and customer value cocreation, which involve organization members transcending simple “customer service” to go above and beyond in their efforts to help customers (Chen, Zhu, & Zhou, 2015;Hsiao, Lee, & Chen, 2015;Jaramillo, Grisaffe, Chonko, & Roberts, 2009).”
From Taking Stock of Moral Approaches to Leadership: An Integrative Review of Ethical, Authentic, and Servant Leadership (2019) · cites this paper as Jaramillo, Grisaffe, Chonko, & Roberts, 2009
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Metadata
- Authors
- Jaramillo, F., Grisaffe, D. B., Chonko, L. B., & Roberts, J. A.
- Affiliations
- Baylor University (US)
- ORCID
- Jaramillo, Fernando
- Venue
- Journal of Personal Selling & Sales Management
- Publisher
- Informa UK Limited
- Published
- 2009-06
- Volume
- 29
- Issue
- 3
- Pages
- 257-275
- ISSN
- 0885-3134 (ISSN-L)
- 1557-7813
- OpenAlex
- W2021526009
- Cited by
- 219
- References
- 85
- Citations by year
- 2026: 5 · 2025: 5 · 2024: 10 · 2023: 21 · 2022: 23 · 2021: 11 · 2020: 17 · 2019: 19 · 2018: 19 · 2017: 20 · 2016: 20 · 2015: 11 · 2014: 12 · 2013: 11 · 2012: 8
- FWCI
- 8.86
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personal Selling and Sales Management (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Job Satisfaction and Organizational Behavior
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Employee Performance and Motivation
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Keywords
- servant leadership, salesperson performance, customer orientation, salespeople, adaptive selling behavior, extra-role behavior, sales leadership
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