Cited by 36Food Safety and HygieneRisk Perception and ManagementNutrition, Health and Food Behavior

What Is Safe and How Much Does It Matter? Food Vendors’ and Consumers’ Views on Food Safety in Urban Nigeria

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Nordhagen, Stella, Lee, James, Onuigbo-Chatta, Nwando, Okoruwa, Augustine, Monterrosa, Eva, Lambertini, Elisabetta, Pelto, Gretel H.·2022·Foods

Abstract

This study examines the food safety beliefs of vendors and consumers in a mid-sized Nigerian city using data from in-depth interviews and cognitive mapping techniques drawn from ethnography. We examine vendors' and consumers' perspectives on which foods are safe, which are not, and why; the place of foodborne illness among other health concerns and motivators of food choice; and how salient food safety is as a concern for vendors. The main perceived causes of unsafe food were found to be chemicals and insects; while bacterial illnesses were widely mentioned as a cause of gastrointestinal symptoms, these were not necessarily linked to food in consumers' minds. Respondents agreed strongly that certain foods (e.g., cowpea, beef, green leafy vegetables, and local rice) were less safe than others. The importance of food safety as a choice motivator among consumers varies depending on framing: when asked directly, it was prominent and closely related to visible cleanliness, but concerns about food safety competed in consumers' minds against other salient motivators of food and vendor choice, such as price. Most vendors did not see food safety, cleanliness, or hygiene as a key trait of a successful vendor, and just over half of vendors had any concern about the safety of their food. In conclusion, we note the implications for intervention designs, particularly the need to build upon consumers' and vendors' current beliefs and practices related to food safety in order to make foodborne disease prevention a more salient concern in food choice.

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Crossref · 10.3390/foods11020225

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Authors
Nordhagen, S., Lee, J., Onuigbo-Chatta, N., Okoruwa, A., Monterrosa, E., Lambertini, E., & Pelto, G. H.
Affiliations
  • Global Alliance for Improved Nutrition (CH)
  • Independent Researcher, Toronto, ON M6G 2K4, Canada
  • Cornell University (US)
Corresponding author
Nordhagen, Stella
Venue
Foods
Publisher
MDPI AG
Published
2022-01-14
Volume
11
Issue
2
Pages
225
ISSN
2304-8158 (ISSN-L)
OpenAlex
W4206279533
Cited by
36
References
56
Citations by year
2026: 7 · 2025: 5 · 2024: 10 · 2023: 9 · 2022: 5
FWCI
3.86
Type
journal article
Language
en
Open access
Locations
  • Foods (publishedVersion, cc-by)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
United States Agency for International Development (7200AA19CA00010)
Topics
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Food Safety and Hygiene
  • Social Sciences › Sociology and Political Science › Risk Perception and Management
  • Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
Keywords
food safety beliefs, food vendors, food consumers, food poisoning, food choice, food hygiene, cleanliness, food safety interventions, Nigeria

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