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An Augmented Risk Information Seeking Model: Perceived Food Safety Risk Related to Food Recalls

Liao, Chuanhui, Zhou, Xiaomei, Zhao, Dingtao·2018·International Journal of Environmental Research and Public Health
DOI 10.3390/ijerph15091800PMC PMC6165319
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Abstract

Food safety is of worldwide concern. As an effective mechanism governing food safety, food recalls are widely applied around the world. Though it is well known that food recalls can have substantial, negative impacts on corporate reputation and marketing, we know relatively little related to what factors motivate people to seek related information after the recall announcement. This study attempts to elucidate the determinants of information-seeking intention in the context of food safety in food recalls by using an augmented risk information-seeking model. A survey of 631 Chinese residents was used to explore the proposed framework. The results show that current knowledge, risk perception, perceived channel beliefs, and perceived information-gathering capacity (PIGC) are all significant predictors of information need and information-seeking intention. It was also confirmed that risk perception has a positive correlation with seeking need. These findings are important for policymakers, recalling manufacturers, and retailers to develop strategies for better risk communication in food recall announcements.

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Figure 1 Research framework and research hypotheses (H1–H5) of consumers’ information seeking intention. PCB:Perceivedch annel beliefs; PIGC: Perceived information-gathering capacity. The “+” and “−” signs in brackets denote the direction of the influence.
Figure 1 Research framework and research hypotheses (H1–H5) of consumers’ information seeking intention. PCB:Perceivedch annel beliefs; PIGC: Perceived information-gathering capacity. The “+” and “−” signs in brackets denote the direction of the influence.CC BY · PubMed Central

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Metadata

Authors
Liao, C., Zhou, X., & Zhao, D.
Affiliations
  • School of Economics and Management, Southwest University of Science and Technology, Mianyang 621010, China
  • School of Management, University of Science and Technology of China, Hefei 230026, China
ORCID
Liao, Chuanhui
Venue
International Journal of Environmental Research and Public Health
Publisher
MDPI AG
Published
2018-08-21
Volume
15
Issue
9
Pages
1800
ISSN
1660-4601
DOI
10.3390/ijerph15091800
PMC
PMC6165319
Cited by
31
References
6
Language
en
Licence
creativecommons.org/licenses/by/4.0/ (vor)
Funders
  • Annual Project of Soft Science of Sichuan Province (18RKX0993)
  • High level research team in Sichuan philosophy and Social Sciences (15ss0103)

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