Exploring the antecedents of cruisers’ destination loyalty: cognitive destination image and cruisers’ satisfaction

Benítez-Márquez, María Dolores; Bermúdez-González, Guillermo; Sánchez-Teba, Eva María; Cruz-Ruiz, Elena

doi:10.3390/math9111218

Cited by 5Cruise Tourism Development and ManagementDiverse Aspects of Tourism ResearchCustomer Service Quality and Loyalty

Exploring the antecedents of cruisers’ destination loyalty: cognitive destination image and cruisers’ satisfaction

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Benítez-Márquez, María Dolores, Bermúdez-González, Guillermo, Sánchez-Teba, Eva María, Cruz-Ruiz, Elena·2021·Mathematics

DOI 10.3390/math9111218

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Abstract

This study is one of the few of its kind that explores the individual impact of each of the cognitive attributes of a tourist destination’s image on cruisers’ destination loyalty and overall satisfaction. It also analyzes the mediating role of satisfaction between each of the attributes and loyalty. Variance-based structural equation modeling (PLS-SEM) was used for this analysis, based on a survey of 457 cruisers visiting the city of Malaga. The results confirm that three of the five attributes, the destination’s environment image, the perceived value image of services and the accessibility image have a direct influence on cruisers’ overall satisfaction, where environment image has the most significant impact. Moreover, the results support the mediating role of satisfaction in certain cases. There is total mediation between perceived value and loyalty, as well as between accessibility image and loyalty while there is only partial complementary mediation between environment image and loyalty. The confirmation that overall satisfaction influences loyalty enables management organizations to develop more efficient loyalty strategies for their respective destinations.

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A sound destination image can attract new visitors, and also cultivate loyal customers and destination promoters, thereby strengthening its position in a competitive tourism market.
“A sound destination image can attract new visitors, and also cultivate loyal customers and destination promoters, thereby strengthening its position in a competitive tourism market (Benítez-Márquez et al., 2021; Chi et al., 2022).”
From A study on the influence of rural tourism’s perceived destination restorative qualities on loyalty based on SOR model (2025) · cites this paper as Benítez-Márquez et al., 2021
Section 2.1 links destination image to travelers’ destination choices, and the Managerial Implications section links cruisers’ image-related satisfaction to repeat visits and recommendations. The paper does not establish that these effects strengthen a destination’s position in a competitive tourism market, and its own findings concern cruisers rather than visitors generally. The supplied passages have no page numbers. (LLM, conf=0.82)
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Authors: Benítez-Márquez, M. D., Bermúdez-González, G., Sánchez-Teba, E. M., & Cruz-Ruiz, E.
Affiliations: Universidad de Málaga (ES)
Department of Business Management, Faculty of Commerce and Management, University of Malaga, 29071 Malaga, Spain
Corresponding author: Benítez-Márquez, María Dolores
ORCID: Benítez-Márquez, María Dolores
Bermúdez-González, Guillermo
Sánchez-Teba, Eva María
Cruz-Ruiz, Elena
Venue: Mathematics
Publisher: MDPI AG
Published: 2021-05-27
Volume: 9
Issue: 11
Pages: 1218
ISSN: 2227-7390 (ISSN-L)
DOI: 10.3390/math9111218
OpenAlex: W3172462547
Cited by: 5
References: 158
Citations by year: 2025: 1 · 2023: 1 · 2022: 1 · 2021: 2
FWCI: 0.74
Type: journal article
Language: en
Open access: gold
doi.org
Licence: cc-by
creativecommons.org/licenses/by/4.0/ (vor)
Locations: Mathematics (publishedVersion, cc-by)
RePEc: Research Papers in Economics (submittedVersion)
DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Repositorio Institucional de la Universidad de Málaga (University of Málaga) (submittedVersion, other-oa)
Topics: Social Sciences › Transportation › Cruise Tourism Development and Management
Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords: tourist loyalty, cruise tourism, destination image, tourist satisfaction, mediating effect of satisfaction, loyalty strategies, Málaga

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Exploring the antecedents of cruisers’ destination loyalty: cognitive destination image and cruisers’ satisfaction

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