The Prospective Consumers of the Indonesian Green Aviation Initiative for Sustainable Development in Air Transportation
Open accessAbstract
The Indonesia government’s pledge on moderation climate change and greenhouse gas decline will affect the development of energy and transportation. However, shifting to these new green products is naturally problematic. Recognizing the prospective customer is even more challenging if there is no prediction base. This study is concentrated on discerning the inclinations to forecast the potential consumers by applying Schwartz’s Portrait Value Questionnaire (PVQ), mediated with three established groups, namely: the (1) LOHAS (Lifestyle of Health and Sustainability); (2) traditionalists and (3) career-oriented. By referring to five diffusions of an innovation model, the adopters who are prospectively using the green aviation are assessed. The negative path to technology enthusiast and visionaries denote no market. However, if these two niches are found, they will become the focal point for segmenting the market. The relationship among the constructs is assessed using structural equation modeling on 178 samples that are residing in main cities of Indonesia.
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Collectivism vs. individualism is the principle distinction between the West and the East in decision making.
“Since collectivism vs. individualism is the principle distinction between the West and the East in decision making (Rajiani and Kot, 2018)”
From Cultural and individual characteristics in adopting computer-supported collaborative learning during covid-19 outbreak: Willingness or obligatory to accept technology? (2021) · cites this paper as Rajiani and Kot, 2018
The Conclusions (section 6; page not provided) describe Indonesia as collectivist and say collective interests guide green-aviation purchase decisions. The paper does not establish that collectivism versus individualism is the principal distinction between the West and East in decision-making. (LLM, conf=0.82)
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- Authors
- Rajiani, I., & Kot, S.
- Affiliations
- Sekolah Tinggi Ilmu Administrasi Manajemen Kepelabuhan Barunawati Surabaya (ID)
- Częstochowa University of Technology (PL)
- Corresponding author
- Rajiani, Ismi
- Kot, Sebastian
- Venue
- Sustainability
- Publisher
- MDPI AG
- Published
- 2018-05-29
- Volume
- 10
- Issue
- 6
- Pages
- 1772
- ISSN
- 2071-1050 (ISSN-L)
- OpenAlex
- W2805334133
- Cited by
- 25
- References
- 71
- Citations by year
- 2026: 2 · 2025: 3 · 2023: 5 · 2022: 3 · 2021: 4 · 2020: 3 · 2019: 5
- FWCI
- 5.38
- Type
- journal article
- Language
- en
- Open access
- gold
- dx.doi.org
- Licence
- Locations
- Sustainability (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Environmental Science › Global and Planetary Change › Advanced Aircraft Design and Technologies
- Keywords
- green aviation, customer segmentation, LOHAS consumers, traditionalists, diffusion of innovations, visionaries, market segmentation, climate change mitigation
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