Social and personal dimensions as predictors of sustainable intention to use Facebook in Korea: an empirical analysis

Hong, Ilyoo Barry

doi:10.3390/su10082856

Cited by 26Technology Adoption and User BehaviourInnovative Human-Technology InteractionImpact of Technology on Adolescents

Social and personal dimensions as predictors of sustainable intention to use Facebook in Korea: an empirical analysis

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Hong, Ilyoo Barry·2018·Sustainability

DOI 10.3390/su10082856

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Abstract

The purpose of this research is to investigate the role of social and personal dimensions in predicting sustainable intention to use a social networking site (SNS). We propose and test an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are the attitudes toward the use of a SNS, the subjective norm, prevalence of information cascades, and the perceived behavioral control as antecedents of intention to use a SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascade, were each found to have a significant positive relationship with behavioral intention to use a SNS. In particular, information cascades turned out to have a stronger impact than the remaining two antecedents to behavioral intention to use a SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.

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The finding that social influence significantly predicted VRET adoption aligns with collectivistic cultural patterns, contrasting with German therapist studies where performance expectancy and facilitating conditions were primary predictors.
“Our finding that social influence significantly predicted VRET adoption aligns with collectivistic cultural patterns [50], contrasting with German therapist studies where performance expectancy and facilitating conditions were primary predictors.”
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Authors: Hong, I. B.
Affiliations: Chung-Ang University (KR)
Corresponding author: Hong, Ilyoo Barry
ORCID: Hong, Ilyoo Barry
Venue: Sustainability
Publisher: MDPI AG
Published: 2018-08-11
Volume: 10
Issue: 8
Pages: 2856
ISSN: 2071-1050 (ISSN-L)
DOI: 10.3390/su10082856
OpenAlex: W2886107139
Cited by: 25
References: 46
Citations by year: 2026: 2 · 2025: 1 · 2024: 2 · 2023: 5 · 2022: 4 · 2021: 5 · 2020: 4 · 2019: 1 · 2018: 1
FWCI: 3.90
Type: journal article
Language: en
Open access: gold
dx.doi.org
Licence: cc-by
creativecommons.org/licenses/by/4.0/ (vor)
Locations: Sustainability (publishedVersion, cc-by)
RePEc: Research Papers in Economics (submittedVersion)
DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Keywords: Facebook, social networking sites, theory of planned behavior, technology acceptance model, social influence theory, information cascades, subjective norms, perceived usefulness, perceived ease of use, university students, Korea

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Social and personal dimensions as predictors of sustainable intention to use Facebook in Korea: an empirical analysis

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