Continuous Intention on Accommodation Apps: Integrated Value-Based Adoption and Expectation–Confirmation Model Analysis
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This study aims to analyze the antecedent factors affecting continuous intention to use online to offline (O2O) accommodation app services and empirically verify them by applying an integrated model comprised of the value-based adoption model (VAM) and the expectation-confirmation model (ECM). For empirical analysis, a sample of 410 participants with experience reserving rooms using an accommodation app was used. The results showed that privacy risk had the biggest influence on perceived value, followed by technicality and usefulness. Moreover, confirmation and usefulness turned out to have a significant effect on satisfaction, and enjoyment had a negative effect on perceived value and satisfaction. As a result, the influence of perceived risk, technicality, usefulness, and confirmation on perceived value and satisfaction proved to be important in inducing continuous intention to use accommodation apps. These results are academically significant because they expand the scope of O2O business research in the fields of hotels and tourism. We outline several practical implications based on the study results.
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An inverse correlation exists between perceived risks and perceived value when predicting technology use intention.
“A growing body of research supports the notion that an inverse correlation exists between perceived risks and perceived value when predicting technology use intention [28,29,30,36,43]”
From ChatGPT in Learning: Assessing Students’ Use Intentions through the Lens of Perceived Value and the Influence of AI Literacy (2024) · cites this paper as [30]
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- Authors
- Kim, S. H., Bae, J. H., & Jeon, H. M.
- Affiliations
- Sejong University (KR)
- Halla University (KR)
- Dongguk University WISE (KR)
- Corresponding author
- Jeon, Hyeon Mo
- Venue
- Sustainability
- Publisher
- MDPI AG
- Published
- 2019-03-15
- Volume
- 11
- Issue
- 6
- Pages
- 1578
- ISSN
- 2071-1050 (ISSN-L)
- OpenAlex
- W2921849597
- Cited by
- 131
- References
- 62
- Citations by year
- 2026: 12 · 2025: 14 · 2024: 33 · 2023: 22 · 2022: 24 · 2021: 14 · 2020: 10 · 2019: 2
- FWCI
- 14.80
- Type
- journal article
- Language
- en
- Open access
- gold
- dx.doi.org
- Licence
- Locations
- Sustainability (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- online-to-offline services, continuance intention, value-based adoption model, expectation-confirmation model, perceived value, privacy risks, perceived usefulness, perceived ease of use, satisfaction, enjoyment, confirmation, hotel booking, tourism technology
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