Cited by 573Decision-Making and Behavioral EconomicsNeural and Behavioral Psychology StudiesExperimental Behavioral Economics Studies

Choosing versus rejecting: Why some options are both better and worse than others

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Shafir, Eldar·1993·Memory & Cognition

Abstract

A previously unobserved pattern of choice behavior is predicted and corroborated. In line with the principle of compatibility, according to which the weighting of inputs is enhanced by their compatibility with output, the positive and negative dimensions of options (their pros and cons) are expected to loom larger when one is choosing and when one is rejecting, respectively. Subjects are presented with pairs of options, one of which--the enriched option--has more positive as well as more negative dimensions than does the other, impoverished, option. Because positive dimensions are weighted more heavily in choosing than in rejecting, and negative dimensions are weighted more heavily in rejecting than in choosing, the enriched option tends to be chosen and rejected relatively more often than the impoverished option. These findings are extended to nonbinary decision problems, and their implications for the rational theory of choice and for everyday decisions are discussed.

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  • For the Shafir (1993) study on choosing versus rejecting, the GPT sample successfully replicated the original result but did not replicate the corresponding Many Labs 2 result.

    “For the study of Shafir (1993) on the effect of choosing versus rejecting on relative desirability, our GPT sample successfully replicated the original result, but did not replicate the corresponding Many Labs 2 result.”

    From Diminished diversity-of-thought in a standard large language model (2024) · cites this paper as Shafir (1993)

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  1. FITTS, P. M., &.SEEGER, C. M. (1953). S-Rcompatibility: Spatialcharac- teristics of stimulus and response codes. Journal ofExperimental Psy- chology, 46, 199-210.
  2. KAHNEMAN, D., &; SNELL, J. (1990). Predictingutility.In R. M. Hogarth (Ed.), InsighJs in decision making: A tribute to Hillel Einhorn (pp. 295- 310). Chicago: University of Chicago Press.
  3. Luca, R. D., &; SUPPES, P. (1965). Preference, utility, and subjective probability. In R. D. Luce, R. R. Bush, & E. Galanter (Eds.), Hand- book ofmathematical psychology (pp. 249-410). New York: Wiley.
  4. McNEIL, B. J., PAUKER, S. G., &; TVERSKY, A. (1988). On the fram- ing ofmedica1 decisions. In D. Bell, H. Raiffa, & A. Tversky (Eds.), Decision making: Descriptive, normative, and prescriptive interactions (pp. 562-568). New York: Cambridge University Press.
  5. SLOVIC, P. (1990). Choice. In D. Osherson & E. Smith (Eds.), An in- vitation to cognitive science: Vol. 3 (pp. 89-116). Cambridge, MA: MIT Press.
  6. TVERSKY, A., &; KAHNEMAN, D. (1991). Loss aversionin risklesschoice: A reference dependent model. Quarterly Journal ofEconomics, 107, 1039-1061.

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Authors
Shafir, E.
Affiliations
Princeton University (US)
Corresponding author
Shafir, Eldar
Venue
Memory & Cognition
Published
1993-07
Volume
21
Issue
4
Pages
546-556
ISSN
  • 0090-502X (ISSN-L)
  • 1532-5946
OpenAlex
W2088424126
Cited by
573
References
49
Citations by year
2026: 20 · 2025: 12 · 2024: 14 · 2023: 6 · 2022: 39 · 2021: 17 · 2020: 15 · 2019: 21 · 2018: 28 · 2017: 14 · 2016: 17 · 2015: 18 · 2014: 20 · 2013: 18 · 2012: 32
FWCI
4.96
Type
journal article
Language
en
Open access
Locations
  • Memory & Cognition (publishedVersion)
  • PubMed (publishedVersion)
Funders
  • University of Cambridge
  • National Institutes of Health (5r29mh046885-05)
  • National Institute of Mental Health (1-R29-MH46885)
Topics
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
  • Social Sciences › Safety Research › Experimental Behavioral Economics Studies
Keywords
decision-making, option evaluation, rational choice theory
MeSH terms
Adult, Choice Behavior, Concept Formation, Decision Making, Decision Theory, Female, Humans, Male, Probability Learning, Problem Solving, Rejection, Psychology

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