Cited by 280Gaze Tracking and Assistive TechnologyPsychology Research and BibliometricsVisual Attention and Saliency Detection

Threats to the validity of eye-movement research in psychology

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Orquin, Jacob L., Holmqvist, Kenneth·2018·Behavior Research Methods

Abstract

Eyetracking research in psychology has grown exponentially over the past decades, as equipment has become cheaper and easier to use. The surge in eyetracking research has not, however, been equaled by a growth in methodological awareness, and practices that are best avoided have become commonplace. We describe nine threats to the validity of eyetracking research and provide, whenever possible, advice on how to avoid or mitigate these challenges. These threats concern both internal and external validity and relate to the design of eyetracking studies, to data preprocessing, to data analysis, and to the interpretation of eyetracking data.

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Crossref · 10.3758/s13428-017-0998-z

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Authors
Orquin, J. L., & Holmqvist, K.
Affiliations
  • Aarhus University (DK)
  • Masaryk University (CZ)
Corresponding author
Orquin, Jacob L.
Venue
Behavior Research Methods
Published
2017-12-07
Volume
50
Issue
4
Pages
1645-1656
ISSN
  • 1554-351X (ISSN-L)
  • 1554-3528
OpenAlex
W2771386160
Cited by
280
References
5
Citations by year
2026: 40 · 2025: 28 · 2024: 28 · 2023: 35 · 2022: 45 · 2021: 32 · 2020: 33 · 2019: 26 · 2018: 11 · 2015: 1
FWCI
22.10
Type
journal article
Language
en
Open access
Locations
  • Behavior Research Methods (publishedVersion)
  • PubMed (publishedVersion)
  • University of Regensburg Publication Server (University of Regensburg) (submittedVersion)
Topics
  • Physical Sciences › Computer Science › Human-Computer Interaction › Gaze Tracking and Assistive Technology
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Psychology Research and Bibliometrics
  • Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Visual Attention and Saliency Detection
Keywords
eye tracking, research validity, internal validity, generalizability, methodological issues, data preprocessing, data analysis, research design, eye movement research
MeSH terms
Eye Movements, Humans, Research Design, Software, Reproducibility of Results, Behavioral Research, Eye Movement Measurements

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