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Cited by 1,195

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Modelagem de Equações Estruturais com Utilização do Smartpls

Open access
Ringle, Christian M., Da Silva, Dirceu, Bido, Diógenes De Souza·2014·Revista Brasileira de Marketing

Abstract

O objetivo deste artigo a apresentao de um exemplo de forma mais didtica de uso da modelaem de Equaes Estruturais com o software SmathPLS 2.0 M3. O referido programa usa o mtodo de Mnimos Quadrados Parciais e busca atender situaes muito frequentes na pesquisa de Marketing: Ausncia de distribuies simtricas das variveis mensuradas, teoria ainda em fase inicial ou com pouca cristalizao, modelos formativos e/ou quantidade menor de dados. O uso crescente do SmartPLS vem mostrado a robusteza e aplicabilidade do modelo nas pesquisas da rea.DOI: 10.5585/remark.v13i2.2717

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Metadata

Authors
Ringle, C. M., Da Silva, D., & Bido, D. D. S.
Venue
Revista Brasileira de Marketing
Published
2014-05-23
Volume
13
Issue
2
Pages
56-73
ISSN
2177-5184 (ISSN-L)
OpenAlex
W1513295268
Cited by
1,195
References
5
FWCI
21.36
Type
journal article
Language
pt
Open access
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