Cited by 27AI in Service InteractionsSocial Robot Interaction and HRIAttachment and Relationship Dynamics

The DOI matches its Crossref record; 83 of the 83 references it cites were found in a registry or an index; none of the 26 sources its claims cite is checked for support yet.

I love you, my AI companion! Do you? Perspectives from the Triangular Theory of Love and Attachment Theory

Open access
Ng, Peggy M.L., Wan, Calvin, Lee, Daisy, Garnelo-Gomez, Irene, Lau, Mei Mei·2026·Internet Research

Abstract

Purpose: This study examines the influence of artificial intelligence (AI) companions on users' social well-being by integrating the Triangular Theory of Love and Attachment Theory. Specifically, this study explores how the three components of love (including intimacy, passion and commitment) shape users' attachment (interactive engagement, emotional attachment, emotional trust) toward AI companions and how attachment, in turn, impacts social well-being. The study also investigates the moderating role of sweet deception in these relationships. Design/methodology/approach: An online survey was conducted with 527 users of AI companion apps, recruited through a panel service provided by a marketing agency. The proposed path relationships in the conceptual framework were analyzed using SmartPLS 4.0. Findings: The results show that the three components of love significantly impact users' attachment and both interactive and emotional attachment subsequently influence social well-being. Additionally, sweet deception was found to strengthen the relationships between interactive engagement and social well-being, as well as that between emotional attachment and social well-being. Originality/value: This study makes a unique contribution to the literature by empirically examining how human–AI companion relationships impact users’ social well-being. Specifically, it introduces the novel concept of sweet deception – the strategic use of affectionate yet deceptive communications to foster emotional bonds – and empirically test its role in strengthening the relationship between users’ emotional attachment and social well-being. By integrating Triangular Theory of Love and Attachment Theory, this study offers a new theoretical framework for understanding the emotional dynamics of human–AI interactions. Moreover, this study provides innovative practical insights for businesses on designing emotionally engaging AI companions that promote user well-being.

Overview

AI snapshot

Written from the paper’s full text.

TL;DR

This study integrates the Triangular Theory of Love and Attachment Theory to test how intimacy, passion, and commitment shape users’ attachment to AI companions and, in turn, their social well-being. Survey results from 527 AI companion app users show that interactive engagement and emotional attachment predict social well-being, while emotional trust does not, and sweet deception moderates some of these links.

Key findings

  • Intimacy, passion, and commitment all had significant positive effects on interactive engagement, emotional attachment, and emotional trust (e.g., passion → emotional attachment β = 0.514, p < 0.001; commitment → emotional attachment β = 0.121, p < 0.05).
  • Interactive engagement (β = 0.204, p < 0.001) and emotional attachment (β = 0.142, p < 0.001) significantly influenced social well-being, but emotional trust did not (β = 0.104, p > 0.05), so H6 was rejected.
  • Sweet deception positively moderated the relationship between interactive engagement and social well-being (β = 0.152, p < 0.05) and between emotional attachment and social well-being (β = 0.194, p < 0.001), but not between emotional trust and social well-being (β = 0.059, p = 0.294).
  • The model explained 45.9% of variance in emotional trust, 54.0% in interactive engagement, 63.3% in emotional attachment, and 56.2% in social well-being.

Methods

  • An online survey was conducted with 527 valid users of AI companion apps, recruited via Prolific from October 12 to October 21, 2024; of 542 responses, 9 were unsubmitted and 6 failed attention checks.
  • The sample was 42.6% female and 57.4% male; participants were screened for AI companion app use in the past 3 months.
  • Data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) in SmartPLS 4.0, including measurement model assessment, common method bias checks, structural path analysis, and moderation tests.

Limitations

  • Stated: the study did not focus on a specific geographic region, and because love is culturally specific, future research could explore cultural and ethnic differences.
  • Stated: the cross-sectional design cannot measure long-term effects, and self-reported data may limit depth, especially for sensitive topics like love and AI companionship.
  • Stated: the study did not associate Dark Triad personality traits with sweet deception; future research could examine how narcissism, Machiavellianism, and psychopathy influence sweet deception in human-AI interactions. Evident from the text: the sample was recruited through Prolific and skewed male (57.4%), which may limit generalizability beyond that panel and gender distribution.

Model-written summary. Check it against the paper before relying on it.

Integrity signals

Registry

Crossref · 10.1108/intr-11-2024-1783

Cites

83 of 83 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Verification

Claims the paper makes

0 of 26 cited sources checked · 0 supported · 0 flagged

Show all 44 claims

  • It may state two separate claims as one. 18
  • Probably not a substantial claim. 13
29 of 29
  • The paper relies on this without support.

    The underlying mechanisms for establishing long-term relational bonds or connectedness with AI tools remain underexplored.

    “the underlying mechanisms for establishing long-term relational bonds or connectedness with AI tools remain underexplored, thereby creating a research gap.”
  • The paper relies on this without support.

    AI companions are always available for emotional support whenever users want it, providing 24/7 companionship.

    “AI companions are always available for emotional support whenever users want it, providing 24/7 companionship.”
  • The paper relies on this without support.

    Participants' self-reported responses accurately reflect their actual feelings, attachment, trust, and social well-being.

    “Third, this study relied on selfreported data that may limit the depth of insights.”
  • The paper relies on this without support.

    The relationships among the latent constructs in the structural model are correctly specified and causal in the direction hypothesized.

    “The structural model was examined by evaluating the proposed relationships between latent constructs of the path model.”
  • The paper relies on this without support.

    AI companion environments like Replika and Reddit highly imitate human love and attachment capabilities.

    “It also investigates how attachment affects social well-being, particularly in environments like Replika and Reddit that highly imitate human love and attachment capabilities.”
5 of 5

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

  • Discussion reverses the emotional-attachment moderation result

    Major

    The discussion says sweet deception did not moderate the emotional attachment-social well-being relationship. The path-analysis table reports that this moderation was significant and supported.

  • Nearly identical t-statistics have sharply different p-values

    Minor

    Two paths in the same analysis have t-statistics of 2.928 and 2.931, yet their reported p-values are 0.040 and 0.000. Such nearly identical t-statistics cannot produce such different p-values under the same test.

2 of 2

Citations

Cites

Flagged first, then by citations

Show all 73 references

Research works printed but not linked: 9

  1. Abraham, 2024, Computer says yes: how AI is changing our romantic lives, The Guardian
  2. Blackbyrn, 2024, Would You Fall in Love with an AI – 3 in 5 Americans Say Yes
  3. Hatfield, 1988, The Psychology of Love, 119
  4. Keyes, 2004, How Healthy Are We? A National Study of well-being at Midlife, 350
  5. Levy, 2007, Falling in love with a companion, Artificial Companions in Society: Perspectives on the Present and Future, 2, 28
  6. Levy, 2009, Love and Sex with Robots: The Evolution of Human-Robot Relationships
  7. Liang, 2023, The New York Times
  8. McDaniel, 2018, ‘You look fine’: a closer look at white lies in female best friendships, Iowa Journal of Communication, 50, 52
  9. Sari, 2019, The role of emotional brand attachment and customer trust in enhancing customer experience's effect on customer loyalty towards beauty clinics in Surabaya, Petra International Journal of Business Studies, 2, 18

Cited by

Sorted by citations

See all 27

Metadata

Authors
Ng, P. M. L., Wan, C., Lee, D., Garnelo-Gomez, I., & Lau, M. M.
Affiliations
  • Hong Kong Polytechnic University (HK)
  • University of Reading (GB)
  • IQS School of Management, Universitat Ramon Llull , ,
Venue
Internet Research
Publisher
Emerald
Published
2025-09-30
Volume
36
Issue
3
Pages
905-925
ISSN
  • 1066-2243 (ISSN-L)
  • 2054-5657
OpenAlex
W7083624060
Cited by
27
References
73
Citations by year
2026: 27
FWCI
20.32
Type
journal article
Language
en
Open access
Locations
  • Internet Research (publishedVersion)
  • CentAUR (University of Reading) (submittedVersion)
  • DAU - Digital Archive of URL (submittedVersion, cc-by-nc)
Funders
CPCE research fund (BHM-TF-2023-023(J))
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
  • Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
  • Social Sciences › Psychology › Social Psychology › Attachment and Relationship Dynamics
Keywords
AI companions, human-AI relationship, triangular theory of love, attachment theory, intimacy, passion, commitment, emotional attachment, interactive engagement, emotional trust, social well-being

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