The DOI matches its Crossref record.
The long tail: why the future of business is selling less of more
Abstract
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Chris (2006) [32] believes that if the channels of storage and distribution are large enough, the market share occupied by products with low demand or poor sales can match or even be larger than the market share occupied by more popular products.”
From Business Model Innovation of Exponential Organizations: The Case of Xiaomi (2023) · cites this paper as [32]
Citations
Cites
Still being checked.
Cited by
Sorted by citations
Items 1,001–1,003 of 1,003
Business Model Innovation of Exponential Organizations: The Case of Xiaomi
Zhang, X., & Chun, D. (2023) · Sustainability · doi:10.3390/su15075738 · Cited by 8
AI as a Democratizing Force in Indie Game Development
Madanamootoo, B., & Alla, J. (2026) · arXiv · doi:10.48550/arxiv.2608.07825
The Public and Their Platforms: Public Sociology in an Era of Social Media
Carrigan, M., & Fatsis, L. (2021) · doi:10.2307/j.ctv1pwns4m
Metadata
- Authors
- Anderson, C. J.
- Corresponding author
- Chris James Anderson
- ORCID
- Chris James Anderson
- Venue
- Choice Reviews Online
- Publisher
- American Library Association
- Published
- 2007-01-01
- Volume
- 44
- Issue
- 05
- Pages
- 44-2783-44-2783
- ISSN
- 0009-4978 (ISSN-L)
- 1523-8253
- OpenAlex
- W2138899136
- Cited by
- 2,869
- References
- 0
- Citations by year
- 2026: 2 · 2025: 42 · 2024: 68 · 2023: 121 · 2022: 74 · 2021: 142 · 2020: 157 · 2019: 122 · 2018: 139 · 2017: 159 · 2016: 160 · 2015: 173 · 2014: 171 · 2013: 196 · 2012: 236
- Type
- book review
- Language
- en
- Open access
- closed
- Locations
- Choice Reviews Online (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- long tail, niche markets, business models, supply and demand, digital distribution, product availability, consumer demand, e-commerce
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
