The DOI matches its Crossref record.
The long tail: why the future of business is selling less of more
Abstract
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Chris (2006) [32] believes that if the channels of storage and distribution are large enough, the market share occupied by products with low demand or poor sales can match or even be larger than the market share occupied by more popular products.”
From Business Model Innovation of Exponential Organizations: The Case of Xiaomi (2023) · cites this paper as [32]
Citations
Cites
Still being checked.
Cited by
Sorted by citations
Items 101–200 of 1,003
Key website factors in e-business strategy
Ortega, B. H., Martínez, J. J., & Martín, M. J. (2009) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2008.12.006 · Cited by 202
Will social media kill branding?
Kohli, C. S., Suri, R., & Kapoor, A. P. (2014) · Business Horizons · doi:10.1016/j.bushor.2014.08.004 · Cited by 188
Recommender Systems for Large-Scale Social Networks: A review of challenges and solutions
Eirinaki, M., Gao, J. Z., Varlamis, I., & Tserpes, K. (2017) · Future Generation Computer Systems · doi:10.1016/j.future.2017.09.015 · Cited by 187
Huynh, D. F., Karger, D. R., & Miller, R. C. (2007) · International World Wide Web Conference (WWW) · doi:10.1145/1242572.1242672 · Cited by 186
Strandberg, K. (2013) · New Media & Society · doi:10.1177/1461444812470612 · Cited by 185
New Assessments and Environments for Knowledge Building
Scardamalia, M., Bransford, J. D., Kozma, B., & Quellmalz, E. (2011) · Springer eBooks · doi:10.1007/978-94-007-2324-5_5 · Cited by 186
Ritzer, G. (2015) · Sociological Quarterly · doi:10.1111/tsq.12105 · Cited by 184
Capitalizing on the crowd: The monetary and financial ecologies of crowdfunding
Langley, P., & Leyshon, A. (2017) · Environment and Planning A Economy and Space · doi:10.1177/0308518x16687556 · Cited by 182
The digital publishing communications circuit
Murray, P. R., & Squires, C. (2013) · Book 2 0 · doi:10.1386/btwo.3.1.3_1 · Cited by 180
Understanding intention to continuously share information on weblogs
Lu, H., & Hsiao, K. (2007) · Internet Research · doi:10.1108/10662240710828030 · Cited by 180
A Survey of Music Recommendation Systems and Future Perspectives
Song, Y., Dixon, S., & Pearce, M. T. (2012) · Cited by 175
Researching New Literacies: Web 2.0 Practices and Insider Perspectives
Lankshear, C., & Knobel, M. (2007) · E-Learning and Digital Media · doi:10.2304/elea.2007.4.3.224 · Cited by 176
Confused by too many choices? Choice overload in tourism
Park, J.-Y., & Jang, S. (. (2013) · Tourism Management · doi:10.1016/j.tourman.2012.05.004 · Cited by 171
Optimal Design for Additive Manufacturing: Opportunities and Challenges
Doubrovski, E. L., Verlinden, J. C., & Geraedts, J. M. P. (2011) · doi:10.1115/detc2011-48131 · Cited by 171
The Emerging Viewertariat and BBC Question Time
Anstead, N., & O’Loughlin, B. (2011) · The International Journal of Press/Politics · doi:10.1177/1940161211415519 · Cited by 171
Celma, Ò., & Cano, P. (2008) · doi:10.1145/1722149.1722154 · Cited by 170
Anticipating the Economic Benefits of Blockchain
Swan, M. (2017) · Technology Innovation Management Review · doi:10.22215/timreview/1109 · Cited by 169
A Survey on Long-Tailed Visual Recognition
Yang, L., Jiang, H., Song, Q., & Guo, J. H. (2022) · International Journal of Computer Vision · doi:10.1007/s11263-022-01622-8 · Cited by 179
Counteracting Strategic Purchase Deferrals: The Impact of Online Retailers’ Return Policy Decisions
Altug, M. S., & Aydinliyim, T. (2016) · Manufacturing & Service Operations Management · doi:10.1287/msom.2015.0570 · Cited by 168
Openness to Industry 4.0 and performance: The impact of barriers and incentives
Cugno, M., Castagnoli, R., & Büchi, G. (2021) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2021.120756 · Cited by 189
The limits of peer production: Some reminders from Max Weber for the network society
Kreiss, D., Finn, M., & Turner, F. (2010) · New Media & Society · doi:10.1177/1461444810370951 · Cited by 165
Amatriain, X., Pujol, J. M., Tintarev, N., & Oliver, N. (2009) · ACM Conference on Recommender Systems (RecSys) · doi:10.1145/1639714.1639744 · Cited by 163
Impact of Prior Reviews on the Subsequent Review Process in Reputation Systems
Ma, X., Khansa, L., Deng, Y., & Kim, S. S. (2013) · Journal of Management Information Systems · doi:10.2753/mis0742-1222300310 · Cited by 164
Markman, K. M. (2012) · New Media & Society · doi:10.1177/1461444811420848 · Cited by 145
Ractham, P., & Firpo, D. (2011) · Hawaii International Conference on System Sciences (HICSS) · doi:10.1109/hicss.2011.479 · Cited by 165
User-centered Evaluation of Popularity Bias in Recommender Systems
Abdollahpouri, H., Mansoury, M., Burke, R., Mobasher, B., & Malthouse, E. C. (2021) · ACM Conference on User Modeling, Adaptation and Personalization (UMAP) · doi:10.1145/3450613.3456821 · Cited by 161
From Television to Multi-Platform
Doyle, G. (2010) · Convergence The International Journal of Research into New Media Technologies · doi:10.1177/1354856510375145 · Cited by 159
Borgman, C. L., Abelson, H., Dirks, L., Johnson, R. A., Koedinger, K. R., Linn, M. C., Lynch, C. A., Oblinger, D. G., Pea, R. D., Salen, K., et al. (2008) · eScholarship (California Digital Library) · Cited by 159
A survey on popularity bias in recommender systems
Klimashevskaia, A., Jannach, D., Elahi, M., & Trattner, C. (2024) · User Modeling and User-Adapted Interaction · doi:10.1007/s11257-024-09406-0 · Cited by 223
Blogging Alone: China, the Internet, and the Democratic Illusion?
Leibold, J. (2011) · The Journal of Asian Studies · doi:10.1017/s0021911811001550 · Cited by 157
Wiki Surveys: Open and Quantifiable Social Data Collection
Salganik, M., & Levy, K. E. C. (2015) · PLoS ONE · doi:10.1371/journal.pone.0123483 · Cited by 164
How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy
Clemons, E. K. (2008) · Journal of Management Information Systems · doi:10.2753/mis0742-1222250202 · Cited by 153
Music Platforms and the Optimization of Culture
Morris, J. W. (2020) · Social Media + Society · doi:10.1177/2056305120940690 · Cited by 199
Chien, C., Chen, Y.-J., & Peng, J.-T. (2010) · International Journal of Production Economics · doi:10.1016/j.ijpe.2010.07.022 · Cited by 152
Nelson, J. L. (2021) · doi:10.1093/oso/9780197542590.001.0001 · Cited by 152
Spreadable Media: Creating Value and Meaning in a Networked Culture
O’Donohoe, S., & Grant, I. C. (2014) · International Journal of Advertising · doi:10.2501/ija-33-1-179-181 · Cited by 151
Hudson‐Smith, A., Batty, M., Crooks, A. T., & Milton, R. (2009) · Social Science Computer Review · doi:10.1177/0894439309332299 · Cited by 150
Democracy in an Age of Viral Reality: A Media Epidemiography of Spain's Indignados Movement
Postill, J. (2014) · Ethnography · doi:10.1177/1466138113502513 · Cited by 150
Vossen, G., & Hagemann, S. (2007) · Ubiquity · doi:10.1145/1345073.1331942 · Cited by 149
The stress potential of social media in the workplace
Bucher, E. L., Fieseler, C., & Suphan, A. (2012) · Information Communication & Society · doi:10.1080/1369118x.2012.710245 · Cited by 163
Popularity-Opportunity Bias in Collaborative Filtering
Zhu, Z., He, Y., Zhao, X., Zhang⋆, Y., Wang, J., & Caverlee, J. (2021) · ACM International Conference on Web Search and Data Mining (WSDM) · doi:10.1145/3437963.3441820 · Cited by 147
Toward a Personal Learning Environment Framework
Chatti, M. A., Agustiawan, M. R., Jarke, M., & Specht, M. M. (2010) · International Journal of Virtual and Personal Learning Environments · doi:10.4018/jvple.2010100105 · Cited by 157
Solving Homelessness from a Complex Systems Perspective: Insights for Prevention Responses
Fowler, P. J., Hovmand, P. S., Marçal, K. E., & Das, S. (2019) · Annual Review of Public Health · doi:10.1146/annurev-publhealth-040617-013553 · Cited by 145
Information and the Skewness of Music Sales
Hendricks, K., & Sorensen, A. (2009) · Journal of Political Economy · doi:10.1086/599283 · Cited by 140
The Dynamics of Search Engine Marketing for Tourist Destinations
Pan, B., Xiang, Z., Law, R., & Fesenmaier, D. R. (2010) · Journal of Travel Research · doi:10.1177/0047287510369558 · Cited by 142
Explaining the power-law degree distribution in a social commerce network
Stephen, A. T., & Toubia, O. (2009) · Social Networks · doi:10.1016/j.socnet.2009.07.002 · Cited by 141
Graph Mining Applications to Social Network Analysis
Tang, L., & Liu, H. (2010) · The Kluwer international series on advances in database systems · doi:10.1007/978-1-4419-6045-0_16 · Cited by 144
Social dilemmas in an online social network: The structure and evolution of cooperation
Fu, F., Chen, X., Liu, L., & Wang, L. (2007) · Physics Letters A · doi:10.1016/j.physleta.2007.05.116 · Cited by 138
Beyond hype and underestimation: identifying research challenges for the future of MOOCs
Fischer, G. (2014) · Distance Education · doi:10.1080/01587919.2014.920752 · Cited by 137
Geospatial analysis requires a different way of thinking: the problem of spatial heterogeneity
Jiang, B. (2014) · GeoJournal · doi:10.1007/s10708-014-9537-y · Cited by 137
Fashion retailing – past, present and future
McCormick, H., Cartwright, J., Perry, P., Barnes, L., Lynch, S., & Ball, G. (2014) · Textile Progress · doi:10.1080/00405167.2014.973247 · Cited by 168
Chekurov, S., Metsä-Kortelainen, S., Salmi, M., Roda, I., & Jussila, A. (2018) · International Journal of Production Economics · doi:10.1016/j.ijpe.2018.09.008 · Cited by 136
Global Brand Building and Management in the Digital Age
Steenkamp, J. E. M. (2020) · Journal of International Marketing · doi:10.1177/1069031x19894946 · Cited by 162
The archive and the processor: The internal logic of Web 2.0
Gehl, R. W. (2011) · New Media & Society · doi:10.1177/1461444811401735 · Cited by 152
Microbial Biogeography: Patterns in Microbial Diversity across Space and Time
Fierer, N. (2014) · ASM Press eBooks · doi:10.1128/9781555815509.ch6 · Cited by 137
Emerging manufacturing paradigm shifts for the incoming industrial revolution
Yao, X., & Lin, Y. (2015) · The International Journal of Advanced Manufacturing Technology · doi:10.1007/s00170-015-8076-0 · Cited by 134
Fox, S. (2014) · Technology in Society · doi:10.1016/j.techsoc.2014.07.001 · Cited by 133
Clemons, E. K. (2009) · Journal of Management Information Systems · doi:10.2753/mis0742-1222260202 · Cited by 133
How to Use Search Engine Optimization Techniques to Increase Website Visibility
Killoran, J. B. (2013) · IEEE Transactions on Professional Communication · doi:10.1109/tpc.2012.2237255 · Cited by 133
Autonomy as the guiding aim of entrepreneurship education
van Gelderen, M. (2010) · Education + Training · doi:10.1108/00400911011089006 · Cited by 141
Serendipitous Recommendation in E-Commerce Using Innovator-Based Collaborative Filtering
Wang, C., Deng, Z., Lai, J., & Yu, P. S. (2018) · IEEE Transactions on Cybernetics · doi:10.1109/tcyb.2018.2841924 · Cited by 130
TV Got Better: Netflix’s Original Programming Strategies and the On-Demand Television Transition
Tryon, C. (2015) · Media Industries · doi:10.3998/mij.15031809.0002.206 · Cited by 128
Emotions: The Unexplored Fuel of Fake News on Social Media
Horner, C. G., Galletta, D. F., Crawford, J. C., & Shirsat, A. R. (2021) · Journal of Management Information Systems · doi:10.1080/07421222.2021.1990610 · Cited by 154
Bernstein, M. S., Kleek, M. G. V., Karger, D. R., & schraefel, M. C. (2008) · ACM Transactions on Information Systems · doi:10.1145/1402256.1402263 · Cited by 127
What a smartphone is to me: understanding user values in using smartphones
Jung, Y. (2013) · Information Systems Journal · doi:10.1111/isj.12031 · Cited by 126
Chanal, V., & Caron-Fasan, M.-L. (2010) · M n gement · doi:10.3917/mana.134.0318 · Cited by 125
Prosumer Revisited: Zur Aktualität einer Debatte
Hellmann, K.-U. (2009) · VS Verlag für Sozialwissenschaften eBooks · doi:10.1007/978-3-531-91998-0_1 · Cited by 124
Why Pod? Further Explorations of the Motivations for Independent Podcasting
Markman, K. M., & Sawyer, C. E. (2014) · Journal of Radio & Audio Media · doi:10.1080/19376529.2014.891211 · Cited by 123
Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer
Choi, J., Hui, S. K., & Bell, D. (2010) · Journal of Marketing Research · doi:10.1509/jmkr.47.1.75 · Cited by 122
Molina, M. Á. R., Frías-Jamilena, D. M., & García, J. A. C. (2014) · Tourism Management · doi:10.1016/j.tourman.2014.10.001 · Cited by 124
Neighborhood-Based Collaborative Filtering
Aggarwal, C. C. (2016) · Springer eBooks · doi:10.1007/978-3-319-29659-3_2 · Cited by 130
Lee, D., & Hosanagar, K. (2020) · Management Science · doi:10.1287/mnsc.2019.3546 · Cited by 127
Sharing: culture and the economy in the Internet age
Aigrain, P. (2012) · Choice Reviews Online · doi:10.5860/choice.50-0391 · Cited by 121
Improving sales diversity by recommending users to items
Vargas, S., & Castells, P. (2014) · ACM Conference on Recommender Systems (RecSys) · doi:10.1145/2645710.2645744 · Cited by 120
End-User Development and Meta-design: Foundations for Cultures of Participation
Fischer, G. (2009) · Lecture notes in computer science · doi:10.1007/978-3-642-00427-8_1 · Cited by 119
Extracting Top-K Insights from Multi-dimensional Data
Tang, B., Han, S., Yiu, M. L., Ding, R. F., & Zhang, D. (2017) · ACM SIGMOD International Conference on Management of Data (SIGMOD) · doi:10.1145/3035918.3035922 · Cited by 120
Digitalization in knowledge work: the dream of enhanced performance
Vuori, V., Helander, N., & Okkonen, J. (2018) · Cognition Technology & Work · doi:10.1007/s10111-018-0501-3 · Cited by 164
Popularity Bias is not Always Evil: Disentangling Benign and Harmful Bias for Recommendation
Zhao, Z., Chen, J., Zhou, S., He, X., Cao, X., Zhang, F., & Wu, W. (2023) · IEEE Transactions on Knowledge and Data Engineering · doi:10.1109/tkde.2022.3218994 · Cited by 117
Small Entrants and Large Incumbents: A Framework of Micro Entry
Markman, G. D., & Waldron, T. L. (2013) · Academy of Management Perspectives · doi:10.5465/amp.2011.0112 · Cited by 118
Artists as Entrepreneurs, Fans as Workers
Morris, J. W. (2013) · Popular Music & Society · doi:10.1080/03007766.2013.778534 · Cited by 116
The fight for ‘how to think’: Traditional media, social networks, and issue interpretation
Meraz, S. (2011) · Journalism · doi:10.1177/1464884910385193 · Cited by 136
Verboord, M. (2009) · European Sociological Review · doi:10.1093/esr/jcp039 · Cited by 116
Drivers of the Long Tail Phenomenon: An Empirical Analysis
Hinz, O. F., Eckert, J., & Skiera, B. (2011) · Journal of Management Information Systems · doi:10.2753/mis0742-1222270402 · Cited by 117
Spotify -- Large Scale, Low Latency, P2P Music-on-Demand Streaming
Kreitz, G., & Niemelä, F. (2010) · IEEE International Conference on Peer-to-Peer Computing (P2P) · doi:10.1109/p2p.2010.5569963 · Cited by 121
Aural Parasocial Relations: Host–Listener Relationships in Podcasts
Schlütz, D., & Hedder, I. (2021) · Journal of radio & audio media · doi:10.1080/19376529.2020.1870467 · Cited by 99
Digital resilience in higher education
Weller, M., & Anderson, T. D. (2013) · Open Research Online - ORO (The Open University) · Cited by 113
Couvreur, L. D., & Goossens, R. (2011) · CoDesign · doi:10.1080/15710882.2011.609890 · Cited by 122
How Choice, Co-Creation, and Culture Are Changing What It Means to Be Net Savvy
Lorenzo, G., Oblinger, D. G., & Dziuban, C. D. (2007) · The EDUCAUSE quarterly/EDUCAUSE quarterly · Cited by 112
Majority model on a network with communities
Lambiotte, R., Ausloos, M., & Hołyst, J. A. (2007) · Physical Review E · doi:10.1103/physreve.75.030101 · Cited by 111
Volatile Monopole. Konzentration, Konkurrenz und Innovationsstrategien der Internetkonzerne
Dolata, U. (2015) · Berliner Journal für Soziologie · doi:10.1007/s11609-014-0261-8 · Cited by 116
Investigating the Persuasion Potential of Recommender Systems from a Quality Perspective
Cremonesi, P., Garzotto, F., & Turrin, R. (2012) · ACM Transactions on Interactive Intelligent Systems · doi:10.1145/2209310.2209314 · Cited by 118
Chinese Outbound Tourists’ Destination Image of America
Stepchenkova, S. O., & Li, X. R. (2012) · Journal of Travel Research · doi:10.1177/0047287512451137 · Cited by 110
Preference Minorities and the Internet
Choi, J., & Bell, D. (2011) · Journal of Marketing Research · doi:10.1509/jmkr.48.4.670 · Cited by 109
Heuristics of the algorithm: Big Data, user interpretation and institutional translation
Bolin, G., & Andersson Schwarz, J. (2015) · Big Data & Society · doi:10.1177/2053951715608406 · Cited by 107
Industry 4.0: What makes it a revolution? A historical framework to understand the phenomenon
Klingenberg, C. O., Borges, M. A. V., & Antunes, J. A. V. (2022) · Technology in Society · doi:10.1016/j.techsoc.2022.102009 · Cited by 121
Piracy or promotion? The impact of broadband Internet penetration on DVD sales
Smith, M. D., & Telang, R. (2010) · Information Economics and Policy · doi:10.1016/j.infoecopol.2010.02.001 · Cited by 107
Developing Cloud Business Models: A Case Study on Cloud Gaming
Ojala, A., & Tyrväinen, P. (2011) · IEEE Software · doi:10.1109/ms.2011.51 · Cited by 106
Self-Governance Through Group Discussion in Wikipedia
Black, L. W., Welser, H. T., Cosley, D., & DeGroot, J. M. (2011) · Small Group Research · doi:10.1177/1046496411406137 · Cited by 114
The return of the social author
Bold, M. R. (2016) · Convergence The International Journal of Research into New Media Technologies · doi:10.1177/1354856516654459 · Cited by 106
Alienation, Exploitation, and Social Media
Rey, P. (2012) · American Behavioral Scientist · doi:10.1177/0002764211429367 · Cited by 107
Metadata
- Authors
- Anderson, C. J.
- Corresponding author
- Chris James Anderson
- ORCID
- Chris James Anderson
- Venue
- Choice Reviews Online
- Publisher
- American Library Association
- Published
- 2007-01-01
- Volume
- 44
- Issue
- 05
- Pages
- 44-2783-44-2783
- ISSN
- 0009-4978 (ISSN-L)
- 1523-8253
- OpenAlex
- W2138899136
- Cited by
- 2,869
- References
- 0
- Citations by year
- 2026: 2 · 2025: 42 · 2024: 68 · 2023: 121 · 2022: 74 · 2021: 142 · 2020: 157 · 2019: 122 · 2018: 139 · 2017: 159 · 2016: 160 · 2015: 173 · 2014: 171 · 2013: 196 · 2012: 236
- Type
- book review
- Language
- en
- Open access
- closed
- Locations
- Choice Reviews Online (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- long tail, niche markets, business models, supply and demand, digital distribution, product availability, consumer demand, e-commerce
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
