Cited by 1,056Behavioral Health and InterventionsDecision-Making and Behavioral EconomicsMedia Influence and Health

The Theory of Planned Behavior: Selected Recent Advances and Applications

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Bosnjak, Michael, Ajzen, Icek, Schmidt, Peter·2020·Europe’s Journal of Psychology

Abstract

This editorial gives a brief introduction to the articles included in the thematic section of Europe's Journal of Psychology, which is devoted to selected recent advances and applications of the theory of planned behavior (TPB). The five contributions address two thematic streams: (1) adjustments and extensions of the original theory and (2) applications of the TPB in public health and the political sciences.

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Crossref · 10.5964/ejop.v16i3.3107

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  • Meta-analytic work suggests that integrated models combining TAM and TPB explain substantially more variance in behavioral intentions to adopt technology than either TAM or TPB on their own.

    “Meta-analytic work suggests that integrated models combining the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) explain substantially more variance in behavioral intentions to adopt technology than either TAM or TPB on their own[16],[17].”

    From Enhancing Digital Financial Literacy and Digital Trust for Sustainable Online Loan Adoption among Micro-Entrepreneurs in Developing Economies (2026) · cites this paper as [16]

    The Applications in Public Health and Political Science section reports that combining TPB with a different model improved prediction of adolescent alcohol consumption. Searches for TAM, technology adoption, and meta-analytic comparisons found no passage addressing whether a TAM–TPB model explains more variance in technology-adoption intentions than either model alone. (LLM, conf=0.76)

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Research works printed but not linked: 1

  1. Ajzen, I. (2012). The theory of planned behavior. In P. A. M. Lange, A. W. Kruglanski, & E. T. Higgins (Eds.), Handbook of theories of social psychology (Vol. 1, pp. 438–459). London, United Kingdom: SAGE.

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Authors
Bosnjak, M., Ajzen, I., & Schmidt, P.
Affiliations
  • University of Massachusetts Amherst (US)
  • Johannes Gutenberg University Mainz (DE)
Venue
Europe’s Journal of Psychology
Published
2020-08-31
Volume
16
Issue
3
Pages
352-356
ISSN
1841-0413 (ISSN-L)
OpenAlex
W3082048961
Cited by
1,056
References
7
Citations by year
2026: 223 · 2025: 250 · 2024: 255 · 2023: 216 · 2022: 79 · 2021: 29 · 2020: 4
Type
journal article
Language
en
Open access
Licence
cc-by
Locations
  • Europe’s Journal of Psychology (publishedVersion, cc-by)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • Europe’s Journal of Psychology (acceptedVersion, cc-by)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
  • PsychOpen Gold (Leibniz Institute for Psychology) (submittedVersion, cc-by)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
Keywords
theory of planned behavior, theory extension, public health applications, behavior prediction, attitude-behavior relationship

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