Cited by 693Social Media and PoliticsGender, Feminism, and MediaMedia and Digital Communication

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#HashtagActivism: Networks of Race and Gender Justice

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Jackson, Sarah J., Bailey, Moya, Foucault Welles, Brooke·2020·MIT Press

DOI 10.7551/mitpress/10858.001.0001

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Abstract

In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women.

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Shouts from the Void: A Mixed-Method Analysis Surrounding the Online Chronic Illness Community, NEISVoid
Lattimer, T. A., Tenzek, K. E., & Ophir, Y. (2023) · Health Communication · doi:10.1080/10410236.2023.2250939 · Cited by 3
“When used consistently, hashtags can become a useful tool for attracting attention and support from members of the group and from allies (Jackson et al., 2020; Lattimer & Ophir, 2023).”
Making the impossible possible? Framing confrontations of racism on social media as norm-setting
Coles, S. M., & Lane, D. S. (2023) · New Media & Society · doi:10.1177/14614448231208707 · Cited by 4
“Social media have opened important communicative spaces where racial hierarchies are both reinforced and contested (Jackson et al., 2020; Lane et al., 2022).”
The Social Contagion Potential of Pro-Vaccine Messages on Black Twitter
Grabe, M. E., Brown, D. K., Ochieng, J., Bryden, J., Robinson, R. D., Ahn, Y., Moss, A., & Wang, W. (2023) · Health Communication · doi:10.1080/10410236.2023.2281075 · Cited by 3
“Engaged members recognize and conform to the distinct discursive cultural characteristics of this group (Brock, 2012; Graham & Smith, 2016; Jackson et al., 2020).”
Bodies on the Line vs. Bodies Online: A Feminist Phenomenology of Digitally Mediated Political Action
Atuk, S., & Cole, A. (2024) · Women s Studies in Communication · doi:10.1080/07491409.2023.2297288 · Cited by 4
The #PantamiMustGo political activism: A textual analysis of narrative agency in protest discourse
Chiluwa, I. E., & Ononye, C. F. (2024) · Discourse Studies · doi:10.1177/14614456231221076 · Cited by 3
Unpredictable digital intimacies and virtual backstabbing: the feminist coalition’s political effect in Nigeria
Faniyi, O. M. (2024) · Communication Culture and Critique · doi:10.1093/ccc/tcae008 · Cited by 3
The digital citizen as technoliberal subject: The politics of constitutive rhetoric in the European Union’s Digital Decade
Bridenbaker, J. E. (2024) · Communication and Democracy · doi:10.1080/27671127.2024.2385912 · Cited by 4
Making sense of a pandemic: reasoning about COVID-19 in the intellectual dark web
Doody, S. (2024) · Frontiers in Sociology · doi:10.3389/fsoc.2024.1374042 · Cited by 4
Subaltern testimonies: gender-based violence and mediated activism
Moorti, S. (2025) · Journal of Gender Studies · doi:10.1080/09589236.2025.2456962 · Cited by 3
#StopAsianHate in Australia: possibilities and paradoxes for local and global antiracism
Teo, A., & Chew, E. W.-A. (2025) · Ethnic and Racial Studies · doi:10.1080/01419870.2025.2519798 · Cited by 3
“In general, hashtag activism is useful and powerful for organizing, mobilizing, directing, advocating, (counter)storytelling, and allyship (Jackson, Bailey, and Foucault Welles 2020; Lee and Lee 2023).”
Influential
Black Women and the Media in Britain
Sobande, F. (2020) · Palgrave studies in (re) presenting gender · doi:10.1007/978-3-030-46679-4_2 · Cited by 3
“Among examples of this is the use of hashtags (Jackson et al. 2017, 2020) and social media to raise awareness of the police brutality, violence, and oppression that is aimed at Black women (Omonira-Oyekanmi 2016)—including interlocking transphobia, cis-sexism, misogyny and anti-Black racism that…”
Background
Communication as Translation
Yang, G. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108886260.013 · Cited by 4
Narrative Medicine
Charon, R. (2021) · Springer eBooks · doi:10.1007/978-3-030-26825-1_36-1 · Cited by 7
Trends untold: a mixed methods analysis of feminist politics and discourses of empathy in the aftermath of the Christchurch mosque shootings
Fitzpatrick, C. (2023) · Feminist Media Studies · doi:10.1080/14680777.2023.2226835 · Cited by 5
Intersectionality in/through Nigeria’s feminist hashtag activism
Faniyi, O. M. (2023) · Communication Culture and Critique · doi:10.1093/ccc/tcad009 · Cited by 3
Attention-Seeking Strategies: An Investigation of Sexual Assault Organizations’ Communication Tactics on Twitter
Xue, J., Shi, H., Zhang, Q., Fan, J., & Shier, M. L. (2024) · Nonprofit and Voluntary Sector Quarterly · doi:10.1177/08997640241247025 · Cited by 2

Authors: Jackson, S. J., Bailey, M., & Foucault Welles, B.
ORCID: Jackson, Sarah J.
Bailey, Moya
Venue: MIT Press
Publisher: The MIT Press
Published: 2020-03-10
DOI: 10.7551/mitpress/10858.001.0001
OpenAlex: W4251102464
Cited by: 693
References: 0
Citations by year: 2026: 141 · 2025: 121 · 2024: 131 · 2023: 109 · 2022: 93 · 2021: 62 · 2020: 35
FWCI: 48.85
Type: book
Language: en
Open access: bronze
doi.org
Locations: The MIT Press eBooks (publishedVersion)
Topics: Social Sciences › Communication › Social Media and Politics
Social Sciences › Gender Studies › Gender, Feminism, and Media
Social Sciences › Communication › Media and Digital Communication
Keywords: hashtag activism, Twitter, social media activism, marginalized communities, counter-narratives, political spin, #MeToo, #BlackLivesMatter, gender-based violence, Black feminism, transgender women, racial justice, police killings, online mobilization

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#HashtagActivism: Networks of Race and Gender Justice

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