Rust, Roland T.

Artificial intelligence in service

Huang, M.-H., & Rust, R. T. (2018) · Journal of Service Research

AI in Service InteractionsImpact of AI and Big Data on Business and Society

Cited by 3,978

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004) · Journal of Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 2,151

A strategic framework for artificial intelligence in marketing

Huang, M.-H., & Rust, R. T. (2021) · Journal of the Academy of Marketing Science

AI in Service InteractionsMarketing and Advertising Strategies

Cited by 2,059

Engaged to a Robot? The Role of AI in Service

Huang, M.-H., & Rust, R. T. (2021) · Journal of Service Research

AI in Service InteractionsCustomer Service Quality and Loyalty

Cited by 1,185

Should we delight the customer?

Rust, R. T., & Oliver, R. L. (2000) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyConsumer Market Behavior and Pricing

Cited by 712

The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)

Huang, M.-H., Rust, R., & Maksimovic, V. (2019) · California Management Review

AI and HR TechnologiesCorporate Management and Leadership

Cited by 591

The Service Revolution and the Transformation of Marketing Science

Rust, R. T., & Huang, M.-H. (2014) · Marketing Science

Service and Product InnovationMarketing and Advertising Strategies

Cited by 578

The Customer Pyramid: Creating and Serving Profitable Customers

Zeithaml, V. A., Rust, R. T., & Lemon, K. N. (2001) · California Management Review

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 496

The future of marketing

Rust, R. T. (2020) · International Journal of Research in Marketing

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 381

Brand Buzz in the Echoverse

Hewett, K., Rand, W., Rust, R. T., & van Heerde, H. J. (2016) · Journal of Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 366

Technology-driven service strategy

Huang, M.-H., & Rust, R. T. (2017) · Journal of the Academy of Marketing Science

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 263

The Customer Economics of Internet Privacy

Rust, R. T., Kannan, P. K., & Peng, N. (2002) · Journal of the Academy of Marketing Science

Privacy, Security, and Data ProtectionConsumer Market Behavior and Pricing

Cited by 246

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Rust, R. T., & Verhoef, P. C. (2005) · Marketing Science

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 191

Adaptive personalization using social networks

Chung, T. S., Wedel, M., & Rust, R. T. (2016) · Journal of the Academy of Marketing Science

Recommender Systems and TechniquesDigital Marketing and Social Media

Cited by 184

Seven Barriers to Customer Equity Management

Bell, D., Deighton, J., Reinartz, W. J., Rust, R. T., & Swartz, G. (2002) · Journal of Service Research

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 174

My Mobile Music: An Adaptive Personalization System for Digital Audio Players

Chung, T. S., Rust, R. T., & Wedel, M. (2009) · Marketing Science

Recommender Systems and TechniquesAdvanced Bandit Algorithms Research

Cited by 119

Viewer Preference Segmentation and Viewing Choice Models for Network Television

Rust, R. T., Kamakura, W. A., & Alpert, M. I. (1992) · Journal of Advertising

Media and Digital CommunicationConsumer Market Behavior and Pricing

Cited by 87

Note—Estimating Geographic Customer Densities Using Kernel Density Estimation

Donthu, N., & Rust, R. T. (1989) · Marketing Science

Consumer Market Behavior and PricingSpatial and Panel Data Analysis

Cited by 52

Modeling Fuzzy Data in Qualitative Marketing Research

Varki, S., Cooil, B., & Rust, R. T. (2000) · Journal of Marketing Research

Psychometric Methodologies and TestingComputational and Text Analysis Methods

Cited by 41