Lusch, Robert F.

Evolving to a New Dominant Logic for Marketing

Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 14,779

Service-dominant logic: continuing the evolution

Vargo, S. L., & Lusch, R. F. (2008) · Journal of the Academy of Marketing Science

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 7,824

Service Innovation: A Service-Dominant Logic Perspective1

Lusch, R. F., & Nambisan, S. (2015) · MIS Quarterly

Service and Product InnovationInnovation and Knowledge Management

Cited by 1,949

The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model

Vargo, S. L., & Lusch, R. F. (2004) · Journal of Service Research

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 1,338

Social Media Analytics and Intelligence

Zeng, D., Chen, H., Lusch, R., & Li, S.-H. (2010) · IEEE Intelligent Systems

Sentiment Analysis and Opinion MiningInformation Retrieval and Data Mining

Cited by 582

Service Systems: A Broadened Framework and Research Agenda on Value Propositions, Engagement, and Service Experience

Chandler, J. D., & Lusch, R. F. (2015) · Journal of Service Research

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 549

The Service-Dominant Logic of Marketing

Lusch, R. F., & Vargo, S. L. (2014) · Routledge eBooks

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 546

Service-Dominant Logic: Premises, Perspectives, Possibilities

Lusch, R. F., & Vargo, S. L. (2014) · Cambridge University Press eBooks

Service and Product InnovationManagement and Organizational Studies

Cited by 335

Toward a Service (Eco)Systems Perspective on Value Creation

Wieland, H., Polese, F., Vargo, S. L., & Lusch, R. F. (2012) · International Journal of Service Science, Management, Engineering, and Technology

Service and Product InnovationComplex Systems and Decision Making

Cited by 299

Inversions of service-dominant logic

Vargo, S. L., & Lusch, R. F. (2014) · Marketing Theory

Service and Product InnovationManagement and Organizational Studies

Cited by 253

A Stakeholder-Unifying, Cocreation Philosophy for Marketing

Lusch, R. F., & Webster, F. E. (2011) · Journal of Macromarketing

Service and Product InnovationInnovation and Knowledge Management

Cited by 223

Elevating marketing: marketing is dead! Long live marketing!

Webster, F. E., & Lusch, R. F. (2013) · Journal of the Academy of Marketing Science

Service and Product InnovationMarketing and Advertising Strategies

Cited by 192