Palmatier, Robert W.

Review articles: purpose, process, and structure

Palmatier, R. W., Houston, M. B., & Hulland, J. (2018) · Journal of the Academy of Marketing Science

Academic Writing and PublishingMeta-analysis and systematic reviews

Cited by 1,051

The Role of Customer Gratitude in Relationship Marketing

Palmatier, R. W., Jarvis, C. B., Bechkoff, J. R., & Kardes, F. R. (2009) · Journal of Marketing

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 912

Resource-based theory in marketing

Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science

Innovation and Knowledge ManagementMarketing and Advertising Strategies

Cited by 882

Data Privacy: Effects on Customer and Firm Performance

Martin, K. D., Borah, A., & Palmatier, R. W. (2017) · Journal of Marketing

Privacy, Security, and Data ProtectionCustomer Service Quality and Loyalty

Cited by 786

An Emerging Theory of Avatar Marketing

Miao, F., Kozlenkova, I. V., Wang, H., Xie, T., & Palmatier, R. W. (2022) · Journal of Marketing

AI in Service InteractionsDigital Marketing and Social Media

Cited by 688

Online influencer marketing

Leung, F. F., Gu, F. F., & Palmatier, R. W. (2022) · Journal of the Academy of Marketing Science

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 580

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Palmatier, R. W., Scheer, L. K., & Steenkamp, J.-B. E. M. (2007) · Journal of Marketing Research

Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

Cited by 555

Building, measuring, and profiting from customer loyalty

Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W. (2015) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 375