Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products
Abstract
Green consumption involves comprehensive concerns that address the broad scope of sustainability, ecosystem balance, profit‐generation and people. Identifying the factors that influence consumers' purchase behavior enables manufacturers to understand consumers' decision‐making processes and can help them develop more environmentally beneficial products. However, scholars have recently found that a gap exists between environmental concern and consumers' actual purchase behavior. The purpose of this paper is to use cognitive behavior theory to investigate the drivers of green consumption behavior and the missing link in the concern–behavior gap. After collecting 375 valid questionnaires, this study validated the proposed conceptual model using structural equation modeling. The revised model indicates that environmental involvement, informational utility, green advertising skepticism and green trust are antecedent variables of consumer attitudes toward green products. Additionally, this study also provides a possible explanation of and remedies for the concern–behavior gap. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment
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Green trust is based on the belief in the product's potential to protect the environment.
“Green trust is based on the belief in the product's potential to protect the environment (Wang et al., 2018;Wei et al., 2017).”
From Sustainable clothing: Why conspicuous consumption and greenwashing matter (2023) · cites this paper as Wei et al., 2017
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- Authors
- Wei, C., Chiang, C., Kou, T., & Lee, B. C. Y.
- Affiliations
- Sun Yat-sen University (CN)
- Shih Chien University (TW)
- Ming Chuan University (TW)
- Fu Jen Catholic University (TW)
- Corresponding author
- Chiang, Chang‐Tang
- Venue
- Business Strategy and the Environment
- Publisher
- Wiley
- Published
- 2017-01-09
- Volume
- 26
- Issue
- 5
- Pages
- 626-639
- ISSN
- 0964-4733 (ISSN-L)
- 1099-0836
- OpenAlex
- W2568434248
- Cited by
- 215
- References
- 8
- Citations by year
- 2026: 19 · 2025: 20 · 2024: 29 · 2023: 28 · 2022: 27 · 2021: 35 · 2020: 25 · 2019: 15 · 2018: 15 · 2017: 2
- FWCI
- 28.19
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Business Strategy and the Environment (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- green consumption, purchase behavior, environmental engagement, green trust, sustainable livelihoods
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