The DOI matches its Crossref record; 55 of the 55 references it cites were found in a registry or an index.
Green marketing, public policy and managerial strategies
Abstract
Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper focuses primarily on promoting products by employing claims about their environmental attributes or about firms that manufacture and/or sell them. Secondarily, it focuses on product and pricing issues. Drawing on multiple literatures, it examines issues such as what needs to be greened (products, systems or processes), why consumers purchase/do not purchase green products and how firms should think about information disclosure strategies on environmental claims. Copyright © 2002 John Wiley & Sons, Ltd and ERP Environment.
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Cited by
Xie, X., Huo, J., & Zou, H. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.01.010 · Cited by 1,370
Dangelico, R. M., & Vocalelli, D. (2017) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2017.07.184 · Cited by 914
Lin, R.-J., Tan, K.-H., & Geng, Y. (2013) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2012.01.001 · Cited by 695
Seele, P., & Gatti, L. (2017) · Business Strategy and the Environment · doi:10.1002/bse.1912 · Cited by 693
Greenwashing and environmental communication: Effects on stakeholders' perceptions
Torelli, R., Balluchi, F., & Lazzini, A. (2020) · Business Strategy and the Environment · doi:10.1002/bse.2373 · Cited by 577
Metadata
- Authors
- Prakash, A.
- Venue
- Business Strategy and the Environment
- Publisher
- Wiley
- Published
- 2002-09
- Volume
- 11
- Issue
- 5
- Pages
- 285-297
- ISSN
- 0964-4733 (ISSN-L)
- 1099-0836
- OpenAlex
- W2160582428
- Cited by
- 481
- References
- 55
- FWCI
- 13.30
- Type
- journal article
- Language
- en
- Open access
- closed
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