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Cited by 481

The DOI matches its Crossref record; 55 of the 55 references it cites were found in a registry or an index.

Green marketing, public policy and managerial strategies

Prakash, Aseem·2002·Business Strategy and the Environment
DOI 10.1002/bse.338
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Abstract

Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper focuses primarily on promoting products by employing claims about their environmental attributes or about firms that manufacture and/or sell them. Secondarily, it focuses on product and pricing issues. Drawing on multiple literatures, it examines issues such as what needs to be greened (products, systems or processes), why consumers purchase/do not purchase green products and how firms should think about information disclosure strategies on environmental claims. Copyright © 2002 John Wiley & Sons, Ltd and ERP Environment.

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Registry

Crossref · 10.1002/bse.338

Cites

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Metadata

Authors
Prakash, A.
Venue
Business Strategy and the Environment
Publisher
Wiley
Published
2002-09
Volume
11
Issue
5
Pages
285-297
ISSN
  • 0964-4733 (ISSN-L)
  • 1099-0836
DOI
10.1002/bse.338
OpenAlex
W2160582428
Cited by
481
References
55
FWCI
13.30
Type
journal article
Language
en
Open access
closed

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.