Interactions in virtual customer environments: Implications for product support and customer relationship management

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Items 201–300 of 684

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50. The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments
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51. The effect of brand experience on Customers’ engagement behavior within the context of online brand communities: the impact on intention to forward online company-generated content
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52. Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry
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53. Social shopping communities as an emerging business model of youth entrepreneurship: exploring the effects of website characteristics
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54. Enhancing customers’ brand loyalty via branded hotel apps
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55. What’s not to like? Negations in brand messages increase consumer engagement
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57. Generating Marketing Outcomes through Internet of Things (IoT) Technologies
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58. Co-creation in youth sport development: examining (mis)alignment between coaches and parents
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59. Role of community trust in driving brand loyalty in large online B2B communities
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65. Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning versus no Questioning
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