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Cited by 245

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

Strategies for building and communicating trust in electronic banking: A field experiment

Yousafzai, Shumaila Y., Pallister, John. G., Foxall, Gordon R.·2005·Psychology & Marketing
DOI 10.1002/mar.20054
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Abstract

The strong association between the high levels of trust and the banking sector has not yet been translated in the electronic world to its full potential. For the future growth of e‐banking the issues of security and privacy must be removed. In an experimental setting, this study examines the effectiveness of potential trust‐building strategies for e‐banking and their impact on on‐line customers' perceptions of trustworthiness of the bank, by specifically focusing on the information clues presented on the bank's Web site. Structural assurance and situational normality mechanisms both had an impact on customers' trustworthiness perceptions, suggesting that banks need to use a portfolio of strategies to build the customer's trust. The results further suggest that communication of meaningful and timely information has the potential to influence customers' trusting intentions. © 2005 Wiley Periodicals, Inc.

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Metadata

Authors
Yousafzai, S. Y., Pallister, J. G., & Foxall, G. R.
Venue
Psychology & Marketing
Publisher
Wiley
Published
2004-12-15
Volume
22
Issue
2
Pages
181-201
ISSN
  • 0742-6046 (ISSN-L)
  • 1520-6793
DOI
10.1002/mar.20054
OpenAlex
W2171488757
Cited by
245
References
11
FWCI
11.10
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.