The importance of consumer trust for the emergence of a market for green products: The case of organic food
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Customers should be confident that they can rely on the information declared by manufacturers; otherwise, they will not be able to effectively execute their green intentions.
“However, customers should be confident that they can rely on the information declared by the manufacturers; otherwise, they will not be able to effectively execute their green intentions (Nuttavuthisit & Thøgersen, 2017).”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Nuttavuthisit & Thøgersen, 2017
Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587 · see citing works
Free competition and the optimal amount of fraud
Darby, M. R., & Karni, E. (1973) · The Journal of Law and Economics · doi:10.1086/466756 · Cited by 3,947 · cited 4× · see citing works
“Green product attributes are credence attributes, which means that they cannot be verified by the consumer even after purchase and consumption (Bech-Larsen and Grunert 2001; Darby and Karni 1973; Giannakas 2002).”
InfluentialWebb, T. L., & Sheeran, P. (2006) · Psychological Bulletin · doi:10.1037/0033-2909.132.2.249 · Cited by 3,732 · see citing works
Intention—Behavior Relations: A Conceptual and Empirical Review
Sheeran, P. (2002) · European Review of Social Psychology · doi:10.1080/14792772143000003 · Cited by 3,688 · see citing works
Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap
Vermeir, I., & Verbeke, W. (2006) · Journal of Agricultural and Environmental Ethics · doi:10.1007/s10806-005-5485-3 · Cited by 2,524 · see citing works
Sniehotta, F. F., Scholz, U., & Schwarzer, R. (2005) · Psychology & Health · doi:10.1080/08870440512331317670 · Cited by 1,350 · see citing works
Chen, Y.-S., & Chang, C.-H. (2013) · Journal of Business Ethics · doi:10.1007/s10551-012-1360-0 · Cited by 1,281 · see citing works
Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis
Rivis, A., & Sheeran, P. (2003) · Current Psychology · doi:10.1007/s12144-003-1018-2 · Cited by 1,258 · see citing works
Padel, S., & Foster, C. (2005) · British Food Journal · doi:10.1108/00070700510611002 · Cited by 1,214 · see citing works
Marian, L., Chrysochou, P., Krystallis, A., & Thøgersen, J. (2014) · Food Quality and Preference · doi:10.1016/j.foodqual.2014.05.001 · Cited by 237 · cited 2× · see citing works
“Hence, many consumers fear being cheated when buying products with green claims (Bray et al. 2011; D’Souza et al. 2007; Ellison 2008), especially when a premium price is charged (Thøgersen 2011), which is usually the case (Marian et al. 2014).”
De Bruijn, G.-J., Kremers, S. P. J., De Vet, E., De Nooijer, J., Van Mechelen, W., & Brug, J. (2007) · Psychology & Health · doi:10.1080/14768320601176113 · Cited by 182 · see citing works
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Beyond Good Intentions: Designing CSR Initiatives for Greater Social Impact
Barnett, M. L., Henriques, I., & Husted, B. W. (2020) · Journal of Management · doi:10.1177/0149206319900539 · Cited by 358 · see citing works
The willingness to consume organic food: A review
Eyinade, G. A., Mushunje, A., & Yusuf, S. F. G. (2021) · Food and Agricultural Immunology · doi:10.1080/09540105.2021.1874885 · Cited by 172 · see citing works
“Trust of organic food claims is a strong element that determines the intension to consume due to the credence nature of organic food (Ham et al., 2015; Nuttavuthisit & Thøgersen, 2017; Teng & Wang, 2015).”
BackgroundCarfora, V., Cavallo, C., Catellani, P., Del Giudice, T., & Cicia, G. (2021) · Nutrients · doi:10.3390/nu13061904 · Cited by 144 · see citing works
Buying Organic Food Products: The Role of Trust in the Theory of Planned Behavior
Canova, L., Bobbio, A., & Manganelli, A. M. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.575820 · Cited by 141 · see citing works
Yu, J., Baah, N. G., Kim, S. (., Moon, H., Chua, B.-L., & Han, H. (2024) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-02-2023-0194 · Cited by 62 · see citing works
The Role of Retailer Trust and Word of Mouth in Buying Organic Foods in an Emerging Market
Pandey, S., & Khare, A. (2017) · Journal of Food Products Marketing · doi:10.1080/10454446.2017.1266543 · Cited by 29 · see citing works
Examining the Attitude–Behavior Gap in EU Ecolabel Adoption: A Mediation Path Analysis
Recio-Román, A., Recio-Menéndez, M., & Román-González, M. V. (2024) · Sustainability · doi:10.3390/su16167214 · Cited by 23 · see citing works
Szaban, M. (2023) · Argumenta Oeconomica · doi:10.15611/aoe.2023.2.12 · Cited by 6 · see citing works
- Authors
- Nuttavuthisit, K., & Thøgersen, J.
- Affiliations
- Chulalongkorn University (TH)
- Aarhus University (DK)
- Corresponding author
- Thøgersen, John
- Venue
- Journal of Business Ethics
- Published
- 2015-05-17
- Volume
- 140
- Issue
- 2
- Pages
- 323-337
- ISSN
- 0167-4544 (ISSN-L)
- 1573-0697
- OpenAlex
- W299203439
- Cited by
- 722
- References
- 11
- Citations by year
- 2026: 55 · 2025: 72 · 2024: 96 · 2023: 111 · 2022: 91 · 2021: 105 · 2020: 80 · 2019: 57 · 2018: 28 · 2017: 19 · 2016: 5 · 2015: 1 · 2014: 2
- FWCI
- 21.38
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of Business Ethics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- consumer trust, organic food, green products, credence goods, green purchase intention, system trust, organic certification, organic food labeling, food authenticity, premium pricing, consumer behavior, Thailand
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