Does habit strength moderate the intention–behaviour relationship in the Theory of Planned Behaviour? The case of fruit consumption
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The present study examined if habit strength moderated the influence of intention on fruit consumption in a Dutch adult sample (N = 521, 46.3% males, mean age = 34.50, SD = 10.87), using the theoretical relations of the Theory of Planned Behaviour (TPB). TPB variables and habit strength were assessed at baseline. Fruit consumption was assessed with a validated questionnaire five weeks later. Three groups were created: low habit strength (n = 180), medium habit strength (n = 185) and high habit strength (n = 156). Confirmatory factor analyses and multi-group path analyses were performed using AMOS 4.0. A good fit was obtained for the overall measurement model and the structural models. Multi-group path analyses showed that intention was a significant predictor of fruit consumption in the low habit (β = 0.36, p < 0.001) and medium habit group (β = 0.30, p < 0.001), but a non-significant predictor in the high habit group (β = 0.05, p = 0.596). Implications for information-based and motivation-based interventions are discussed.
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- Authors
- De Bruijn, G.-J., Kremers, S. P. J., De Vet, E., De Nooijer, J., Van Mechelen, W., & Brug, J.
- Affiliations
- Maastricht University (NL)
- Erasmus University Rotterdam (NL)
- Venue
- Psychology & Health
- Publisher
- Informa UK Limited
- Published
- 2007-12
- Volume
- 22
- Issue
- 8
- Pages
- 899-916
- ISSN
- 0887-0446 (ISSN-L)
- 1476-8321
- OpenAlex
- W1984859871
- Cited by
- 182
- References
- 94
- Citations by year
- 2026: 5 · 2025: 6 · 2024: 4 · 2023: 6 · 2022: 7 · 2021: 9 · 2020: 13 · 2019: 4 · 2018: 11 · 2017: 11 · 2016: 7 · 2015: 15 · 2014: 13 · 2013: 11 · 2012: 14
- FWCI
- 14.18
- Type
- journal article
- Language
- en
- Open access
- green
- research.wur.nl
- Locations
- Psychology and Health (publishedVersion)
- UvA-DARE (University of Amsterdam) (publishedVersion)
- VU Research Portal (publishedVersion)
- Socio-Environmental Systems Modeling (acceptedVersion)
- Research Publications (Maastricht University) (submittedVersion)
- Pure Amsterdam UMC (submittedVersion)
- Amsterdam UMC (VU Amsterdam) - Institutional Repository (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Funders
- World Health Organization
- Innovative Research Group Project of the National Natural Science Foundation of China
- ZonMw
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Keywords
- habit strength, theory of planned behavior, intention-behavior relationship, fruit consumption, moderation, dietary behaviour, health behavior change, information-based interventions
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