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Cited by 480

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

Putting one-to-one marketing to work: Personalization, customization, and choice

Arora, Neeraj, Dreze, Xavier, Ghose, Anindya, Hess, James D., Iyengar, Raghuram, Jing, Bing, Joshi, Yogesh, Kumar, V., Lurie, Nicholas, Neslin, Scott, Sajeesh, S., Su, Meng, Syam, Niladri, Thomas, Jacquelyn, Zhang, Z. John·2008·Marketing Letters
DOI 10.1007/s11002-008-9056-z
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Metadata

Authors
Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., & Zhang, Z. J.
Venue
Marketing Letters
Publisher
Springer Science and Business Media LLC
Published
2008-09-16
Volume
19
Issue
3-4
Pages
305-321
ISSN
  • 0923-0645 (ISSN-L)
  • 1573-059X
DOI
10.1007/s11002-008-9056-z
OpenAlex
W2138584823
Cited by
480
References
10
FWCI
35.86
Type
journal article
Language
en
Open access
closed
Licence
www.springer.com/tdm (tdm)

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Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., & Zhang, Z. J. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters. https://doi.org/10.1007/s11002-008-9056-z

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