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From Brands to Celebrities: How Para-Social Brand Interactions Relate to Positive WOM

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When AI Fails: The Impacts of Hallucinations and Service Errors on Customer Loyalty and Word of Mouth

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From influence to de-influence: exploring the impact of negative feedback by social media influencers

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Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes

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An examination of customer reviews for service process innovations: A study with respect to E-travel services

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Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language

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Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender

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The U-shaped effect of intimacy on word-of-mouth intention about consumption failure: Based on the perspective of motivational conflict model

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Predicting motivation and intention to participate and recommend Food & Drink groups on Facebook via eWOM: uma investigação profunda com base na análise da RNA

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Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation:

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Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders

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Under What Conditions Would You Spread Gynecological Diseases Stigma? Integrating Emotional Valence and Emotional Arousal into the Model of Stigma Communication

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AYDOĞAN, S., & Aktan, M. (2019) · DergiPark (Istanbul University) · Cited by 1

Investigasi Peran Expected Satisfaction, Social Intention, dan Brand Image: Akankah Mempengaruhi Word-of-Mouth Pelanggan Restoran Jepang

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Swani, K. (2020) · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · doi:10.7275/6tdq-wm05

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Are Online Reviewers Leaving? Heterogeneity in Reviewing Behavior

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BRAND TALKABILITY: AN INVESTIGATION OF THE CONCEPT OF BRAND TALKABILITY AND ITS ANTECEDENTS

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What Drives Consumers to Express without Prior Consumption Experience? The Role of Identity Signals on Consumers' Word-of-Mouth Transmission

최윤아 (2016) · Seoul National University Open Repository (Seoul National University)

Effects of organization sustainability communication:the influence of interactivity, message appeal, and type of medium

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Attracting Digital Native Students Through Digital Marketing

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Effects of Social Capital on Start-up Outcomes

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