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The effects of social- and self-motives on the intentions to share positive and negative word of mouth

Alexandrov, Aliosha, Lilly, Bryan, Babakus, Emin·2013·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-012-0323-4

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Authors: Alexandrov, A., Lilly, B., & Babakus, E.
Affiliations: University of Wisconsin–Oshkosh (US)
University of Memphis (US)
Corresponding author: Alexandrov, Aliosha
ORCID: Lilly, Bryan
Babakus, Emin
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2013-01-05
Volume: 41
Issue: 5
Pages: 531-546
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-012-0323-4
OpenAlex: W2073774300
Cited by: 448
References: 113
Citations by year: 2026: 27 · 2025: 44 · 2024: 39 · 2023: 42 · 2022: 40 · 2021: 49 · 2020: 39 · 2019: 41 · 2018: 32 · 2017: 33 · 2016: 19 · 2015: 31 · 2014: 10 · 2013: 1
FWCI: 62.98
Type: journal article
Language: en
Open access: closed
Licence: www.springer.com/tdm (tdm)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords: word of mouth, social motives, self-enhancement, self-affirmation, social comparison, social bonding, positive word of mouth, negative word-of-mouth, social interaction, consumer motivation

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The effects of social- and self-motives on the intentions to share positive and negative word of mouth

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