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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

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Hennig-Thurau, Thorsten, Wiertz, Caroline, Feldhaus, Fabian·2015·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-014-0388-3

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“Hennig-Thurau, Wiertz, and Feldhaus (2015) found a positive relationship between product information spread through word of mouth on Twitter and subsequent product adoption by consumers.”
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“Hennig-Thurau et al. (2015) andAsur andHuberman (2010) leveraged Twitter messages and tweets related to a specific movie before its release date and showed a positive correlation between message volume and movie ticket sales.”
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“…factors, such as advertising, marketing expenditures, production costs, presence of movie stars in the cast (Prag and Casavant 1994), trends driven by word of mouth (Hennig-Thurau et al. 2015; Liu 2006), or to be part of a bigger franchise or the sequel of a successful movie (Dhar et al. 2012).”
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“Many industries, including the media and entertainment sector (Godes & Mayzlin, 2004), movies (Hennig-Thurau et al., 2015), online book sales (Chevalier & Mayzlin, 2006a), bath, fragrance, and beauty products (Moe et al., 2011), video gaming (Frick & Kaimann, 2017; Zhu & Zhang, 2010) and in the…”
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“These opinions, which can be found online, have a considerable and increasing impact on consumer interest (Yubo Chen and Wang, 2011; Hennig-Thurau et al., 2014).”
Background
A nifty review to text summarization-based recommendation system for electronic products
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“Many existing approaches are there which address the summarization of reviews on text data (Hennig-Thurau et al. 2015; Kim et al. 2014).”
Background
Identifying target audience on enterprise social network
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Authors: Hennig-Thurau, T., Wiertz, C., & Feldhaus, F.
Affiliations: City, University of London (GB)
University of Münster (DE)
Corresponding author: Wiertz, Caroline
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2014-06-01
Volume: 43
Issue: 3
Pages: 375-394
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-014-0388-3
OpenAlex: W3124914435
Cited by: 434
References: 54
Citations by year: 2026: 13 · 2025: 28 · 2024: 33 · 2023: 38 · 2022: 47 · 2021: 44 · 2020: 38 · 2019: 48 · 2018: 54 · 2017: 49 · 2016: 19 · 2015: 10 · 2014: 4
FWCI: 89.02
Type: journal article
Language: en
Open access: green
doi.org
Licence: www.springer.com/tdm (tdm)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
SSRN Electronic Journal (acceptedVersion)
City Research Online (City University London) (acceptedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Social Sciences › Communication › Media and Digital Communication
Keywords: negativity bias, purchase decision

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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

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