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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

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Hennig-Thurau, Thorsten, Wiertz, Caroline, Feldhaus, Fabian·2015·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-014-0388-3

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“Twitter juga mampu memberi kesan electronic word of mouth atau lebih dikenali sebagai kicauan semula (Hennig-Thurau et al., 2015).”
Background

Authors: Hennig-Thurau, T., Wiertz, C., & Feldhaus, F.
Affiliations: City, University of London (GB)
University of Münster (DE)
Corresponding author: Wiertz, Caroline
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2014-06-01
Volume: 43
Issue: 3
Pages: 375-394
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-014-0388-3
OpenAlex: W3124914435
Cited by: 434
References: 54
Citations by year: 2026: 13 · 2025: 28 · 2024: 33 · 2023: 38 · 2022: 47 · 2021: 44 · 2020: 38 · 2019: 48 · 2018: 54 · 2017: 49 · 2016: 19 · 2015: 10 · 2014: 4
FWCI: 89.02
Type: journal article
Language: en
Open access: green
doi.org
Licence: www.springer.com/tdm (tdm)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
SSRN Electronic Journal (acceptedVersion)
City Research Online (City University London) (acceptedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Social Sciences › Communication › Media and Digital Communication
Keywords: negativity bias, purchase decision

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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

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