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The role of data privacy in marketing

Martin, Kelly D., Murphy, Patrick E.·2017·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-016-0495-4

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Socially Responsible Marketing
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The Bulletproof Glass Effect: When Privacy Notices Backfire
Brough, A. R., Norton, D. A., & John, L. K. (2020) · Cited by 2
CURRENT ISSUES OF PERSONAL DATA PRIVACY IN MARKETING
Hanáková, L. (2021) · Acta academica karviniensia · doi:10.25142/aak.2020.006 · Cited by 2
“Martin et al. (2017), for example, point to the importance and significance of customer data.”
Background
Contribution of digital marketing channels on B2B electronic commerce market
Сергеевич, Д. Г., Zolkin, A. L., Николаевна, М. Т., Мирончук, В. А., & Dorzhdeeva, V. A. (2023) · AIP conference proceedings · doi:10.1063/5.0125241 · Cited by 2
Impact of video product presentation and scarcity claim on mobile-based impulse buying
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Customer Data Privacy: Why Every Marketer Should Care
Palmatier, R., & Martin, K. D. (2019) · The Intelligent Marketer’s Guide to Data Privacy · doi:10.1007/978-3-030-03724-6_1 · Cited by 4
Self-citation
Mulmige Gefühle und unheimliche Produkte und Dienstleistungen
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Personalisierte Preise für Dienstleistungen
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Privatsphäre-Management im digitalen Zeitalter
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Adoption of E-Commerce and M-Commerce Marketing Practices
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“Customers always worry about the privacy, safety, and security of the information shared online (Martin & Murphy, 2017).”
BackgroundInfluential
The Economics of Privacy
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Consumer Disclosures on Social Media Platforms: A Global Investigation
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The Influence of Digital Marketing on Consumer Purchasing DecisionsPreprint
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Authors: Martin, K. D., & Murphy, P. E.
Affiliations: Colorado State University (US)
University of Notre Dame (US)
Corresponding author: Martin, Kelly D.
ORCID: Martin, Kelly D.
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2016-09-22
Volume: 45
Issue: 2
Pages: 135-155
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-016-0495-4
OpenAlex: W2521701804
Semantic Scholar: 0c0d9a7f8061ce76a83d14a7c78387569847d56b
Cited by: 902
References: 105
Citations by year: 2026: 196 · 2025: 162 · 2024: 116 · 2023: 90 · 2022: 89 · 2021: 83 · 2020: 79 · 2019: 46 · 2018: 25 · 2017: 13 · 2016: 3
FWCI: 82.92
Type: journal article
Language: en
Open access: closed
Licence: www.springer.com/tdm (unspecified)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Physical Sciences › Computer Science › Artificial Intelligence › Privacy-Preserving Technologies in Data
Keywords: data privacy, marketing, economics of privacy, consumer privacy, privacy ethics, privacy law, stakeholder impact

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