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The role of data privacy in marketing

Martin, Kelly D., Murphy, Patrick E.·2017·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-016-0495-4

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“There are several summaries of the existing knowledge in these disciplines in systematic reviews (e.g., Beke, Eggers, and Verhoef 2018; Bélanger and Crossler 2011; Martin and Murphy 2017; Smith, Dinev, and Xu 2011).”
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“Research examining behavioral advertising indicates that consumers are generally unaware of the amount of information collected about them, what information is collected when visiting a website and how it is then used (Martin & Murphy, 2017; Ur, Leon, Cranor, Shay, & Yang, 2012).”
Background
A construal level theory approach to privacy protection: The conjoint impact of benefits and risks of information disclosure
Butori, R., & Miltgen, C. L. (2023) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114205 · Cited by 34
Conceptual Research: Multidisciplinary Insights for Marketing
Kozlenkova, I. V., Warren, C., Kotha, S. B., Boghrati, R., & Palmatier, R. W. (2024) · Journal of Marketing · doi:10.1177/00222429241302814 · Cited by 32
“Notably, data privacy has been extensively researched in the IT and legal domains (Martin and Murphy 2017), which may offer alternative perspectives to expand marketing views.”
Online Behavioral Targeting: Are Knowledgeable Consumers Willing to Sell Their Privacy?
Li, H., & Nill, A. (2020) · Journal of Consumer Policy · doi:10.1007/s10603-020-09469-7 · Cited by 24
Dealing with privacy concerns in product-service system selling: Value-based selling as fair treatment practice
Nijssen, E. J., van der Borgh, M., & Totzek, D. (2022) · Industrial Marketing Management · doi:10.1016/j.indmarman.2022.05.017 · Cited by 26
Does privacy still matter in smart technology experience? A conditional mediation analysis
Chang, J. Y., Konar, R., Cheah, J., & Lim, X. (2023) · Journal of Marketing Analytics · doi:10.1057/s41270-023-00240-8 · Cited by 24
“Accordingly, consumers with high privacy concerns may react negatively and feel threatened by STTs that collect massive amounts of data (Martin and Murphy 2017).”
Broadening marketing’s contribution to data privacy
Ferrell, O. C. (2016) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0502-9 · Cited by 24
“I agree with Martin and Murphy (2017) that B marketing practice using consumer data and analytics has advanced at a more rapid pace than has marketing academic scholarship.”
Background
Employee encouragement of self-disclosure in the service encounter and its impact on customer satisfaction
Söderlund, M. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.102001 · Cited by 25
Exploring AI-Driven Customer Service: Evolution, Architectures, Opportunities, Challenges and Future Directions
Inavolu, S. M. (2024) · International Journal For Multidisciplinary Research · doi:10.36948/ijfmr.2024.v06i03.22283 · Cited by 38
Algorithms in Digital Marketing: Does Smart Personalization Promote a Privacy Paradox?
Saura, J. R. (2024) · FIIB Business Review · doi:10.1177/23197145241276898 · Cited by 23
“There are initiatives advocating for privacy by default (Martin & Murphy, 2017).”
Immersive Advertising—A Review and Research Agenda
Sands, S., Ferraro, C., Demsar, V., Cohen, E., & Gvirtz, A. (2024) · Journal of Advertising Research · doi:10.2501/jar-2024-018 · Cited by 25
Online banking and privacy: redesigning sales strategy through social exchange
Liyanaarachchi, G., Deshpande, S., & Weaven, S. K. (2021) · International Journal of Bank Marketing · doi:10.1108/ijbm-05-2020-0278 · Cited by 26
Does privacy breach affect firm performance? An analysis incorporating event-induced changes and event clustering
Tripathi, M., & Mukhopadhyay, A. (2022) · Information Manager (The) · doi:10.1016/j.im.2022.103707 · Cited by 23

Authors: Martin, K. D., & Murphy, P. E.
Affiliations: Colorado State University (US)
University of Notre Dame (US)
Corresponding author: Martin, Kelly D.
ORCID: Martin, Kelly D.
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2016-09-22
Volume: 45
Issue: 2
Pages: 135-155
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-016-0495-4
OpenAlex: W2521701804
Semantic Scholar: 0c0d9a7f8061ce76a83d14a7c78387569847d56b
Cited by: 902
References: 105
Citations by year: 2026: 196 · 2025: 162 · 2024: 116 · 2023: 90 · 2022: 89 · 2021: 83 · 2020: 79 · 2019: 46 · 2018: 25 · 2017: 13 · 2016: 3
FWCI: 82.92
Type: journal article
Language: en
Open access: closed
Licence: www.springer.com/tdm (unspecified)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Physical Sciences › Computer Science › Artificial Intelligence › Privacy-Preserving Technologies in Data
Keywords: data privacy, marketing, economics of privacy, consumer privacy, privacy ethics, privacy law, stakeholder impact

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